Brand Equity Dissertation

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PDF Consumer Perception of Brand Equity Measurement
PDF Brand Equity-A Study on the relationship between brand equity and Stock Performance
PDF Brand Equity& Its Impact on Decision Making : A Study w .r .t Youth in Selected Cities . . .
Consumer Perception of Brand Equity Measurement: a New Scale - UNT Digital Library
Development of a brand image scale and the impact of lovemarks on brand equity
PDF CREATION OF BRAND EQUITY IN THE CHINESE CLOTHING MARKET A Dissertation Presented to the . . .
PDF The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior - A Case Study . . .
PDF The Credible Brand Model: the Effects of Ideological Congruency and Customer-based Brand . . .
PDF A Study to Indicate the Importance of Consumer Based-brand Equity on Consumer Perceptionof . . .
Factors Influencing Rebranding and its Impact on Brand Equity
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This dissertation enriches and strengthens the current knowledge on brand equity by developing a new conceptualization and scale determined by dimensions that consumers perceive .
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Brand equity is one of the most powerful intangibles within a company . Therefore, it has been alleged of generating higher returns . Due to current accounting standards, IAS 38, internally generated brands are not disclosed on the balance sheet . Instead, the standard solely permits externally generated brand equity , which arises
www .dypatil .edu /schools/management/wp-content/uploads/2015/11/Brand-Equity-_-Its-Impact-On-Decision-Making-A-Study-W .r .t-Youth-In-Selected-Cities-Mumbai-_-Pune-And-W .r .t-Fmcg-Products-Rajam-Ravi .pdf
This is to certify that the dissertation titled " Brand Equity & Its Impact on Decision Making: A Study w .r .t Youth in Selected Cities (Mumbai & Pune) and w .r .t FMCG Productsis the bonafied research work carried out by Mr Rajam Ravi, student of M . Phil, at D . Y . Patil University, Navi Mumbai, Department of Business Management, in partial
This dissertation enriches and strengthens the current knowledge on brand equity by developing a new conceptualization and scale determined by dimensions that consumers perceive . The new Consumer-Perceived Consumer-Based Brand Equity Scale is made up of five dimensions: quality, preference, social influence, sustainability, and leadership .
CREATION OF BRAND EQUITY IN THE CHINESE CLOTHING MARKET Xiao Tong Dr . Jana M . Hawley, Dissertation Supervisor ABSRACT This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market . The brand equity creation
integration of the community, while researchers are always interested in brand equity and consumer behavior . This dissertation is aimed to explore the effects of sustainable marketing on brand equity and consumer behavior, and the relationship among them . Theoretical framework of Sustainable Marketing which is performed by Green
dissertation entitled: THE CREDIBLE BRAND MODEL: THE EFFECTS OF IDEOLOGICAL CONGRUENCY AND CUSTOMER-BASED BRAND EQUITY ON MEDIA AND MESSAGE CREDIBILITY presented by Tayo Oyedeji, a candidate for the degree of doctor of philosophy, and certify that, in their opinion, it is worthy of acceptance .
brand equity namely brand awareness, brand image, perceived quality and brand loyalty . Among the three dimensions, brand loyalty appears to have the least brand equity rating by consumers than the other dimensions . Although, the four dimension appear to have influence on consumer perceptions of brand .
Brand Equity empowers a business to differentiate its products keeping in mind the end goal to gain a competitive edge, henceforth expanding the money inflows (Yoo, Donthu, & Lee, 2000) . As referred by Aaker, positive brand equity influences the firm positively in the long haul .
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Brand Equity Dissertation