Brand Awareness Specialist

Company: Numi HR Consultancy

Role Description
The Brand Awareness Specialist is a remote contract role responsible for increasing visibility and recognition of client brands across digital and offline channels. Day-to-day tasks include developing and implementing brand awareness campaigns, supporting brand strategy, and ensuring consistent application of brand guidelines in messaging and visuals. The role involves collaborating with marketing and sales teams, creating communication materials, monitoring brand perception, and analyzing campaign performance to recommend improvements. The Specialist will engage with target audiences through various platforms, support content and promotional initiatives, and report on key brand metrics to stakeholders.
Qualifications
* Candidates should possess skills in Brand Strategy and Branding to help define positioning, messaging, and visual identity for client brands.
* Skills in Brand Management to maintain brand consistency and oversee implementation across channels and campaigns.
* Strong Communication and Sales skills to convey brand value, support promotional efforts, and collaborate effectively with internal and external partners.
* Experience in digital marketing, social media, or public relations to execute brand awareness initiatives effectively.
* Ability to analyze brand performance data, track KPIs, and produce clear reports and recommendations.
* Strong organizational skills, attention to detail, and the ability to manage multiple campaigns in a remote setting.
* Prior experience in a marketing, branding, or communications role; agency or consultancy experience is an advantage.
* Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

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