Bottoms Up! Get Branding Lessons from Wine 

Bottoms Up! Get Branding Lessons from Wine

Right from crushing to placing the wine bottle in wine bags, you can experience lessons for branding.

Keep an eye on winebibbers, because they know bottoms up means morale up. Throughout history, we can see how successful generals played tactics with wine through occasional drinking.

In victory, you deserve Champagne. In defeat you need it.

Napoleon Bonaparte

Great leaders who were in real battlefield knows the importance of persevering in their fight to win wars. Those who are in war understands war is no trifle.

Everyday Battle

Philosophically speaking we are at war in our everyday lives. We can see an irony here that the purpose of war is to make peace. War happens when we provoke one another when we envy at others.

Marketers who are trying to find products for their customers or vice versa knows the difficulty to them motivated. The great generals were successful with their motivation tactics in their wine party.

The problem with we humans is our tendency to get discouraged after trying multiple times. However talented one maybe, a series of failures can make one give up. Today firms see everything in terms of results. It is not the effort made in advertising. On the other hand, it is about how those leads were converted as sales. For that, what more steps the marketer should do? We need to explore all these aspects.

Selling an Experience

Visual marketing does not just sell a product or service, it sells an experience around your business.

Rebekah Radice, Social Media Consultant, Trainer.

It is at this stage research on the impact of promotional products gives hope to the marketers.

Promotional products are ranked highest by consumers across all generations as the most effective ad tool. So, while selling the brand as an experience during an event, create an impact with promotional products.

Gifts to Fight Aggressively

Great generals had also understood the impact of promotional products to recruit people from the field when they are at war. For example, Josef Stalin learned the importance of Vodka as a gift to enthuse the Red Army during the Second World War. Sources close to him noted how Stalin increased the quota of Vodka to make them fight incessantly and aggressively. Although we don’t know how the idea is theoretically correct; we know how Stalin emerged victorious in the great war.

The challenge now before the organisations is to offer gifts and keep it as a policy.

Gifts Communicating Humility

Humans are basically narcissists or sadists. We all want others to be one step below us and not above us. When basic human psychology goes in this direction, it is imperative for the marketing managers to build relations with their target audience through gifts and display their humility.

We know the wine sensibility of the target audience to be it baby boomers, millennials, or Gen Z. Both men and women in these groups love wine. Moreover, those who are bitter seek refuge in wine. Gauge the market for wine in all circumstances.

Why a Theme on Wine?

At Bags247, we see how we can use a product strategically for brand exposure. The practical sense of revolving around wine is to have options for different scenarios.

Give strong drink to him who is perishing, and wine to those who are bitter of heart.

Proverbs 31:6

Leave the bitter ones, what about those who are inclined to be joyful and merry; they too seek wine.

The crux here is gifting a wine will be costly for organisations but they can communicate the message of motivation by gifting their target audience customized wine bags. For marketers who are into lead generation, it makes sense to invite them for the trade show and give high-quality wine bags with your logos.

You have the policy to reduce the cost. Then the ideal way is to go for bulk wine bags from a reputed corporate gifting company.

Marketers should understand why it is important to choose wine bags as a strategic promotional product. Yes, we can see many branding lessons for the product or services marketing. Communicate them subtly with your leads.

Wines can give ideas for authority. We can see four stages in the winemaking process.

Crushing

The first one is crushing. On the way to product leadership, any company that is in competition undergoes the crushing process. It is at this stage, businesses need staying power to remain on the battlefield, instead of withdrawing from the contest. Every brand undergoes this stage.

Fermenting

Fermentation stage involves a chemical process where yeast interacts with the sugars and uses available sugar to produce energy. In this process, temperature and speed of fermentation are vital to produce high-quality wines.

This is the stage where brands producing energy, in other words, they show its fighting spirit and convinces the target audience as a solution for the community’s problem or how superior their solutions are comparing to other products.

Initially, they met with resistance, but they turn the market. Based on that companies do market research on what went wrong and how to create a better strategy by identifying the touchpoints.

This is the stage one brand builds credibility.

Ageing

Wine increases its taste with ageing. Once established as an authority, consumers keep coming in due to its product quality, customer service, and of course the infrastructure adequacy like manufacturing unit, talented executives they attracted to keep the brand promise.

In the ageing stage, brands should be careful about looking at the competition with renewed vigour instead of being complacent. This will help the brands to thwart competitors game plans.

Bottling

Brands should have an outward appearance. For example, the staff in uniform, or pictures of executives oozing confidence. Next important thing is swanky offices that add the prestige of the company.

A product like wine bottle requires a bag when you offer it as a gift. Most of the people occasionally drink and marketers need to take advantage of it. Begin your search for custom bags wholesale to choose the quality ones for the forthcoming event.

It is with wine bags, a reusable one which they can use again and again marketers should try a unique gift theme. If the delegate is a VIP offer a wine bottle placed in a neat bag which they can carry home, he will surely feel honoured. The reusable bags with your company log will do the work of communicating, brand exposure etc. Buy reusable wine bags at wholesale price.

Try another route, all the experiences of the brand like crushing, fermenting, ageing, bottling will attain its perfection when the wine bottle is placed in a wine bag and give as a gift to the person whom you identified as an important lead who can help in realising the sales conversion.

You can be creative in your approach.

Happy branding.