Both the keyword and the quality of the content are important

How to optimize the articles of your blog? It mainly seeks to achieve a better position in the different search engines, thus improving visibility on the web. It is about optimizing your website for search engines through techniques and keyword studies and developing valuable content for audiences. Another simpler concept, but one that hits the spot, is Neil Patel's. So a search engine likes to show it as a good search result for a certain keyword. Imagine what it can mean for your business to be located in these places. This is because users associate the position of your website with the value of the brand. They think that the higher the ranking, the better. It is synonymous with relevance in the market. Now, it is about a joint effort between having established your objectives and having a good strategy. And, above all, that it is focused on offering a solution to the needs of the public that we want to reach. If you can understand these key aspects, you will be able to establish the necessary foundations and focus your efforts on what is essential to be successful. The buyer persona is the fictitious and generalized representation of your ideal client. This is done in order to have a better understanding of who you are going to sell your products or services to. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist This profile will help us, finally, to be able to relate to our real clients. To establish it you can resort to conducting surveys and interviews with your target audience. You could also lean on your current clients. This is a very important task, as it can help you determine the success of your strategy. The next step will be to analyze the type of searches that people are doing and what are the best words that will position your website. The keywords or keywords are those that we write in search engines to find information related to our need. Carrying out a good analysis of them and establishing a good strategy will avoid wasting time trying to position keywords that will not benefit you. Keywords that do not have many searches. Keywords that attract the wrong visitors, who do not need what you are offering. Very strong keywords, whose competition exceeds your current possibilities. In these searches a little more is specified but they are still very extensive. These are ideal because they are more specific and with little competition. In addition, with the Google Trends and Keyword Planner tools you will be able to see what people are searching in Google according to the language and the country. The next step is to organize the keywords by categories or services and according to the order of importance. It is important to observe which are those companies that have a greater presence in the searches where you want to appear. A tool that would be very useful for you is Screaming Frog , which will help you discover which words are used by the competition, as well as their content structure. It consists of a bar that will allow us to obtain relevant information about our competition. This is an aspect that you should pay close attention to. This will result in the number of visitors decreasing, which will affect your positioning on the web. Since search engines will assume that your site is not providing a good experience. It is not easy to write new and original content. Even professional writers can crash at some point. For this reason, at the time of writing, you should think that the content should be oriented to help the buyer persona through content that is useful and creative. It also highlights that not everything is about length, it is essential to create content that is of quality and meets the expectations of the reader. Another aspect that you must take care of is that your site can adapt to any technological device. This is known as responsive web design. It should be noted that since 2015 Google penalizes websites that do not have this type of design. Another free and very useful tool that you should not forget is Google Analytics . It is used to analyze all your online traffic and determine your marketing metrics. Which will be useful to evaluate your positioning, new and recurring users, traffic, among others. Good results and a lot of patience and dedication cannot be separated in this case. You must be willing to invest as much time as necessary. This type of keyword is known as a Meta_keyword. In 2012, it was important to specify target keywords, but in 2017 it is of no use. Google has already made it clear that they do not consider meta keywords when selecting keywords. For this article, for example, the keywords would be keyword research, keyword research, and so on.