Blask Launches AI Platform For iGaming Business Analysis

Blask Launches AI Platform For iGaming Business Analysis

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Known as a pioneering company in iGaming analytics, Blask has launched an artificial intelligence (AI) based platform with analysis tools known to be specifically designed for the field.


The company said in a press release: "This state-of-the-art solution enables iGaming operators, affiliates, and platform providers to revolutionize the way they approach brand marketing and other GGR [gross gaming revenue] driving activities by providing exceptional clarity about the marketplace and its performance."


According to the announcement, Blask is backed by strategic partners Yolo Investments and Oakvale Capital, with game brands Sportingtech, BC.Game, bet365, and already Media being early adopters of the product.


The platform is said to be powered by two state-of-the-art models that work together to extract features from over a billion data points, including 450 active brands.


The tool is designed to identify and categorize iGaming-related websites with up to 91% accuracy, the company explains.


"Automated brand search and up to an hour of data segmentation allow businesses to make informed strategic and tactical decisions, from analyzing the impact of Sunday's football game on market performance and deciding which new markets to enter," Blask said.


Blask co-founder Dmitry Bellian said in a Tuesday announcement: "I wish I had been able to use this product when I was chief marketing officer for a leading iGaming company.


"GGR can be significantly increased as it provides clarity for leaders to make informed decisions."


Fellow co-founder and Blask CEO Max Tesla also said: "Our team has worked tirelessly to develop solutions that take AI technology to the cutting edge to deliver unrivaled market insights." 안전한 카지노사이트


The platform's Blask index provides a comprehensive overview of the iGaming market size within a particular country and the market share of individual brands, providing valuable insights into the overall health and sentiment of the industry.


In addition to the Blask index, the platform offers a number of powerful tools, including relative market share, market dynamics, and GGR forecasting.


"These capabilities allow brands to benchmark performance versus competitors, identify areas to improve, and discover potential expansion opportunities," the release said.

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