Black Outdoor
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Black Outdoor
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Eliot Jackson, the Grow Cycling Foundation
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Danielle Williams, Melanin Base Camp and Diversify Outdoors
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Jan. 31 2022, Published 11:46 a.m. ET
We cannot truly progress as a society without achieving both racial justice and climate justice — and the two movements are deeply linked. We’ll never have racial equality until we have climate justice, since the climate crisis tends to — and is unjustly designed to — hurt people of color disproportionately.
With Black History Month beginning on Feb. 1, now is a great time for yet another reminder to diversify your feed — and your activism. So, we've rounded up a few incredible Black outdoor activists , all of whom have founded organizations working to increase diversity in the great outdoors, fight for climate justice, and protect planet Earth.
We highly recommend following each of the following Black outdoorists and environmentalists on Instagram, as well as the organizations they founded — and consider joining or donating to their orgs, as well!
Teresa Baker is one of the co-founders of The Outdoorist Oath , a nonprofit founded in January 2022 that will create a community of outdoor advocates who want to advocate for people and the planet. Baker is also the founder of the Outdoor CEO Diversity Pledge and the In Solidarity Project , and she works with companies to bolster diversity through outdoor events. According to her Instagram bio, Baker’s work focuses on achieving “greater representation in our parks and within the outdoor industry.”
We’re big fans of Rue Mapp , as well as Outdoor Afro , the organization Mapp founded in 2009. Outdoor Afro actually started as a blog before growing into a grassroots movement; and today, it is a national organization with networks all across the U.S., each of which “celebrates and inspires Black connections and leadership in nature.”
Mapp currently serves as CEO for Outdoor Afro; she is also on the board of The Wilderness Society, as well as chair for the California State Park and Recreation Commission; and she was recently selected as a National Geographic fellow as well as an AFAR Travel Vanguard Honoree.
Eliot Jackson is an accomplished professional mountain biker, who has competed in seven World Cups. As explained by Santa Cruz Bicycles , when racial injustices protests broke out in the spring of 2020, Jackson used the moment to call out racism in the cycling community in an Instagram video.
The response to the video inspired Jackson to found the Grow Cycling Foundation , which aims to improve education, access, and opportunities to increase diversity and inclusion in the cycling community across North America, with aspirations of expanding globally. Jackson is also one of the dozens of founding members of The Outdoorist Oath.
Danielle Williams is the founder of two organizations that both aim to expand the visibility of ethnic and LGBTQ+ participation in the outdoors. In 2016, she founded Melanin Base Camp , a blog filled with articles about People of Color in the outdoors; and in 2018, she founded Diversify Outdoors , a coalition of activists, entrepreneurs, influencers, and groups working together to advance diversity in conservation and the outdoors.
Williams has an incredible life story, which you can read about here . She does not appear to have a public personal Instagram page, and Diversify Outdoors’s page is not yet active; so, we highly suggest following Melanin Base Camp to stay up to date.
Ron Griswell identifies as an “outdoorist and low-key environmentalist,” and in 2018, he founded HBCUs Outside. The organization aims to break stereotypes and increase the presence of Black individuals in the outdoor community, ranging from mountains to outdoor industry boardrooms; HBCUs Outside does this predominantly by educating and empowering HBCU (historically black college or university) students and alumni on the power of the great outdoors, why it’s important to protect and diversify the environment, and more.
Griswell also serves on the council for Intersectional Environmentalist and is a founding member of The Outdoorist Oath.
Green Matters’ new book, Green Living , is the perfect guide to living an eco-friendly lifestyle for people at every stage of the process. You can order Green Living here .
Latest Climate Justice Is Racial Justice News and Updates
© Copyright 2022 Green Matters. Green Matters is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
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Every day is a good day to shop from brands and companies with diverse ownership, but during Black History Month, the idea of supporting Black-owned businesses is especially top of mind. And in the outdoor industry, where diversity is often lacking, these companies are making a name — and space — for themselves.
Here are some of the best Black-owned outdoor brands and companies you can shop from today.
As the first Black-owned outdoor gear shop in the U.S., SlimPickins Outfitters makes the top of this list. After a not-so-great experience with the Boy Scouts, founder Jahmicah Dawes truly discovered his love of the outdoors in college. Years later, he opened SlimPickins, offering everything needed to enjoy the great outdoors, whether you're a first-time camper or an expert hiker. The shop also has a variety of apparel, including vintage clothing and shoes, so you can look stylish on and off the trails.
As a self-described "joy-focused outdoor lifestyle shop," Intrinsic Provisions looks beyond product design and quality to work with brands that also consider durability, sustainability, impact, and the people who work in their factories. Ultimately, Intrinsic Provisions is all about community. Both online and in the shop, you'll find tons of outdoor-friendly clothing for everyone, plus accessories and some camping basics.
If you've ever slipped on some Cat Tracks to protect the bottom of your ski boots, you can thank Mike Carey for that. He invented them. Now Carey, an avid skier himself, has created Seirus Innovation , a brand with all the cold weather clothing and accessories you'd need for practicing winter sports or simply spending some outdoor time in the cold. As the name of Carey's brand suggests, he's all about innovation and creating new and improved products for his customers.
Made by and for runners, WhitePaws RunMitts solves the ultimate issue for runners who don't take winters off from training: how to keep their hands warm. Unlike regular gloves and mittens, WhitePaws RunMitts give runners, hikers, and walkers the ability to regulate airflow without ever having to completely remove them. There's even a built-in pocket to add hand warmers for those really bitter cold days.
With so many championships under her belt, it's safe to say that tennis legend Venus Williams understands a thing or two about athletic wear. Taking all those years on the court into her brand, EleVen by Venus Williams offers a line of athleticwear for women that's comfortable, colorful, stylish, and practical. This brand is all about optimal performance without sacrificing aesthetics.
Power, Representation, and Unity are the ideals that fuel this activewear brand designed to empower and represent women of color. PRU Apparel sells a variety of sports bras, leggings, and shorts all featuring bright and colorful designs inspired by Black culture and ancestry.
Designed for women of all shapes, Melt Fit offers athleticwear from size small to 3X with special attention for their curvy customers. No waistband rolling or sagging will happen with these sports leggings. To complete your outfit, this Detroit-based brand also offers workout gloves, sweat bands, and other accessories.
With leggings and shorts touted as "squat proof," it's no wonder Lukafit is grabbing the attention of women looking for athleticwear. Not to mention the vibrant colors that are polkadotted with the silhouettes of women exercising for an extra push of motivation. Even the company name is another nod to the importance of fitness. In homage to the founder's South African heritage, Lukafit is partially derived from the Zulu word juluka, meaning "to sweat."
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