BjG Token Ecosystem White Paper (Draft v1.5)

BjG Chuck

Table of Contents

Executive Summary
The Problem: Challenges in Mobile & Web3 Gaming
The Solution: The BjG Gaming Ecosystem
BjG Rewards Program & Infrastructure
BjG Tokenomics: Fueling the Player-Centric Ecosystem
Technology
Roadmap Highlights
Conclusion

1. Executive Summary

BlueJay Games is introducing the $BjG token, a central element of its expanding Web3 gaming ecosystem, designed to reward player engagement and skill. Initially launching on the TON blockchain via Telegram Mini-Apps like Arcade Champion and BjG Poker, the ecosystem integrates engaging gameplay, a robust rewards system, and carefully designed tokenomics to create a sustainable, player-centric experience. The BjG token facilitates access to premium game features, participation in competitive quests, and earns players rewards through performance, strategic play, and a unique Vault locking mechanism.

2. The Problem: Challenges in Mobile & Web3 Gaming

The mobile gaming industry grapples with escalating user acquisition costs and evolving player expectations demanding more than just passive entertainment. Concurrently, the initial wave of Web3 gaming, while demonstrating potential, often fell short. Many early projects prioritized speculative tokenomics over sustainable gameplay loops and genuine player value, leading to volatile economies and user disillusionment. There exists a clear need for a model that seamlessly blends the fun and accessibility of mobile gaming with the tangible ownership, rewards, and community potential offered by blockchain technology, all while ensuring regulatory compliance and long-term economic viability.

3. The Solution: The BjG Gaming Ecosystem

BlueJay Games addresses these challenges through an integrated ecosystem built on the following pillars:

Integrated Gaming Experience: A network of diverse and engaging games (starting with established titles like Arcade Champion, BjG Poker, and Merge Genius) interconnected by the BjG token and a unified rewards system.
BjG Token: The native utility and reward token serving as the primary medium of exchange and value accrual within the ecosystem.
BjG Rewards Program: A comprehensive system designed to incentivize and reward active participation, skill, and strategic engagement through Monthly Quests, ticket-based rankings, raffles, and the innovative Vault mechanism.
Accessible Platform: Initially launching via Telegram Mini-Apps to leverage the platform's vast user base, social features, and seamless integration with the TON blockchain. Future expansion plans include native mobile applications (Android/iOS), potentially incorporating multi-chain strategies.

4. BjG Rewards Program & Infrastructure

The BjG Rewards Program is designed to make gameplay more engaging and directly reward player activity and success:

Monthly Quests: Players participate in month-long competitive events spanning across the ecosystem's games. Performance in these Quests determines leaderboard rankings.
Tickets: The core reward unit earned based on in-game performance (e.g., final score in puzzle games, finishing position in poker). Tickets serve dual purposes:
Quest Ranking: Accumulating tickets determines a player's rank in the Monthly Quest, directly impacting their BjG token rewards.
Raffle Entry: Each ticket acts as an entry into periodic raffles, offering chances to win significant prizes, such as $TON tokens or larger BjG token amounts.
Gameplay Modes:

Free-to-Play: Accessible modes allowing basic participation and modest ticket earning.
Premium Modes: Require spending BjG tokens to enter, offering enhanced gameplay experiences and significantly higher ticket earning potential, accelerating Quest progress and raffle chances.
The Vault (Token Locking):

When players spend BjG tokens to access premium game modes, these tokens are temporarily locked in their personal "Vault."
Tokens remain locked for the duration of the current Monthly Quest.
The amount of BjG locked contributes to leveling up the player's Vault.
Vault Level & Staking Returns:

At the conclusion of each Monthly Quest, players receive back a percentage of the BjG tokens locked in their Vault.
Crucially, the return percentage increases with higher Vault levels. This mechanic directly rewards players who engage more deeply with the premium aspects of the ecosystem, acting as a form of engagement-based staking. It incentivizes strategic use of BjG tokens and fosters long-term participation.
Initial Platform: The rewards program and associated functionalities are initially managed and accessed via integrated Telegram Mini-Apps.

5. BjG Tokenomics: Fueling the Player-Centric Ecosystem

The BjG tokenomics are designed for robust community engagement, utility within the gaming ecosystem, and a balanced approach to token distribution.

Core Principles:

Community First: A significant majority of tokens are allocated to the community.
Utility-Driven: The primary function of BjG is its use within the gaming ecosystem.
Structured Release: Mechanisms are in place to ensure a gradual and healthy token circulation.
Transparency: Token allocation and release mechanisms are designed for clarity.
Token Supply:

Total Supply: A fixed total supply of 1,000,000,000 (1 Billion) BjG tokens will be created.
No New Minting: There will be no further minting beyond the 1 Billion tokens.
Token Distribution & Allocation:

Community Empowerment (80% - 800,000,000 BjG): A substantial 80% of the total 1 Billion BjG token supply is dedicated to our community. This allocation underscores our commitment to a player-owned and driven ecosystem. The distribution of this community allocation is planned as follows:

Community Public Sale (at TGE): A portion of the community allocation, ranging from 6.5% to 12% of the total supply (65,000,000 to 120,000,000 BjG), will be made available to the community through a public sale at the Token Generation Event (TGE). This offers an early opportunity for community members to acquire BjG tokens at a discounted price. (Further details in "Token Launch & Trading Conditions").
Initial Airdrops & Pre-TGE Earned Tokens: Approximately 5,000,000 BjG tokens will be distributed as airdrops to early supporters and to fulfill tokens earned through pre-launch engagement (including the ~3 million BjG already earned by our active community through in-game play as of May 1, 2025).
Ongoing Ecosystem Rewards: The remainder of this 800 million BjG community allocation (after the public sale and initial airdrops) is scheduled for distribution over approximately 36 months post-TGE, following a progressively increasing emission schedule. This approach is designed to align reward velocity with the anticipated growth and maturity of the ecosystem, ensuring sustainable incentives for long-term community engagement.
Team & Advisors ( 10% - 100,000,000 BjG): Allocated to the core team and key advisors, subject to vesting schedules (e.g., 1-year cliff, then linear vesting over 2-3 years) to ensure long-term alignment.
Ecosystem Growth & Partnerships (5% - 50,000,000 BjG): Reserved for future partnerships, marketing initiatives, platform development, and liquidity provision on exchanges. (Note: Specific percentage needs final confirmation).
Investors (Private Rounds) ( 5% - 50,000,000 BjG): Allocated to early private investors who support the project's development, subject to vesting. (Note: Specific percentage needs final confirmation).
Vesting & Release Schedule:

Community Public Sale Vesting: Tokens purchased in the public sale will be subject to a standard vesting schedule to promote market stability: for example, 25% unlocked at TGE, with the remaining 75% vesting linearly over the subsequent 6 months.
Ongoing Community Rewards: Distributed over approximately 36 months post-TGE, following a progressive emission schedule as detailed above.
Team, Advisors, Private Investors: Subject to individual vesting schedules with cliffs and linear release periods to ensure long-term commitment.
The graph below provides an illustrative overview of the cumulative token release across major allocation categories over a 60-month (5-year) period.

Figure 1: Illustrative Cumulative BjG Token Release Schedule (1 Billion Total Supply over 60 Months). This graph depicts the planned cumulative release of tokens by allocation category, including vesting cliffs and a progressive emission model for community rewards. For precise details on TGE unlocks, vesting schedules, and allocation percentages, please refer to supplementary documentation to be released prior to TGE.(A comprehensive, consolidated token release schedule illustrating all allocations in tabular format will be provided in supplementary documentation prior to TGE.)

Token Launch & Trading Conditions:

Token Generation Event (TGE): The TGE is planned for Summer 2025 on the TON Blockchain.
Community Public Sale (at TGE):
Amount: Between 6.5% and 12% of total supply (65M - 120M BjG), dependent on demand.
Price: Offered at a significant discount of $0.02 per BjG.
Source: These tokens are part of the 80% community allocation.
Vesting: 25% unlocked at TGE, remaining 75% vested linearly over 6 months.
Initial Airdrop Distribution: ~5M BjG tokens distributed at or near TGE.
Immediate Utility: Upon distribution/unlock, BjG tokens will be immediately usable within the BjG gaming ecosystem. Tokens will be stored in the user's standard TON-compatible wallet.
Phased Tradability (for non-Public Sale tokens initially): While public sale tokens will follow their vesting schedule for tradability, broader market trading on DEXs for other earned/airdropped tokens is planned only after the ecosystem achieves significant user traction (tentatively targeted for when DAU exceed 100,000 and MAU exceed 1,000,000). This staged approach is designed to align token liquidity with genuine ecosystem growth.
CEX Listing Conditions: Listing on Centralized Exchanges (CEXs) will follow DEX listings and require substantially higher levels of user engagement and platform maturity. Specific metrics for CEX listing are TBD.
Token Utility & Demand Drivers:

Premium Game Access: Use BjG to enter premium game modes, tournaments, or tables offering higher potential rewards (Tickets).
Vault Locking Mechanism: Spending BjG on premium modes locks tokens in the player's Vault for the duration of the Monthly Quest.
Staking Equivalent (via Vault): Higher Vault levels result in a higher percentage return of locked tokens.
Raffle Participation: Tickets earned provide entry into raffles.
Future Utility: Potential for marketplace transactions, governance, exclusive content.
Value & Market Dynamics:

Floating Price: Once tradable on exchanges, the price of BjG will be determined by market supply and demand.
Demand Factors: Utility in games, Quest participation, Vault leveling, and potential speculation.
Supply Factors: Total supply, release schedule (including public sale vesting and ongoing rewards), and tokens locked in Vaults.
Blockchain:

Initially launched on the TON blockchain.
Future expansion may involve multi-chain support.

6. Technology

Initial Blockchain: The Open Network (TON).
Platform: Telegram Mini-Apps.
Future Expansion: Native mobile applications (Android/iOS), potential cross-chain integrations.

7. Roadmap Highlights

Phase 1 (Completed/Ongoing): Core game development and launch on Telegram; Design of BjG Rewards and Vault.
Phase 2 (Q2 2025): Token Generation Event (Summer 2025) featuring Community Public Sale; Initial BjG airdrop distribution on TON; Implementation of Monthly Quests, Ticket system, and Vault locking.
Phase 3 (Mid-Late 2025 / Early 2026): Ongoing distribution of community rewards (~36-month schedule with progressive emissions); Expand game portfolio; Launch BjG Ambassador Program; Monitor ecosystem growth towards DEX listing milestones (100k DAU / 1M MAU) for broader token liquidity.
Phase 4 (2026+): Develop and launch native mobile applications; Explore cross-chain integrations; Pursue CEX listings upon achieving further significant growth; Onboard third-party partner games.

8. Conclusion

The BjG token, with its 1 Billion total supply and a strong 80% community allocation, is designed to power a vibrant and sustainable Web3 gaming ecosystem. The TGE in Summer 2025, featuring an early discounted public sale for the community, marks a pivotal step. By prioritizing utility, engaging reward mechanisms like the Vault, and a structured approach to token distribution—including progressive community reward emissions—and market liquidity, BlueJay Games aims to build a lasting, player-centric platform on the TON blockchain and beyond.

Disclaimer: This document is for informational purposes only and does not constitute investment advice, a prospectus, or an offer to sell securities. The BjG token is intended as a utility token within the BlueJay Games ecosystem. Token values are subject to market volatility. Public sale details, including price and vesting, are subject to final confirmation. Please conduct your own research. Roadmap timelines and milestones are estimates and subject to change.