Bielefeld buy powder

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Bielefeld buy powder

Oetker Stories. With the baking powder Backin, the Bielefeld pharmacist Dr. August Oetker achieved an incredible success years ago. It was the starting point for the meteoric rise of the Dr. Oetker company to become a well-known manufacturer of foods. After much trial and error, Dr. August Oetker had made it in ! Throughout his life, he always wanted to create something special. His baking powder Backin revolutionized home baking and took kitchens by storm. Thanks to this ingredient, the rising of the dough was guaranteed. Within a few years, the small pharmacy became a large food manufacturer. August Oetker was born in into a family of bakers. After graduating from high school, he began an apprenticeship in a pharmacy, which he completed in In he received his doctorate from the University of Freiburg. In he married Caroline Jacobi, who always supported him, devised the famous Dr. Oetker test kitchen, and later helped steer the company from the background. In she was also named the only female honorary citizen of Bielefeld to date. In the couple moved from Berlin to Bielefeld with their son Rudolf. It was here that Dr. August Oetker fulfilled one of his two great dreams, the purchase of his own pharmacy. Initially, the range of goods consisted of the usual products of a pharmacy of the time. The Aschoff Pharmacy in Bielefeld around August Oetker fulfilled a lifelong dream with its acquisition. The first Dr. Oetker logo in a newspaper advertisement from The product range still consisted of typical articles of a pharmacy of the time. After taking over the pharmacy, Dr. August Oetker immediately developed new products that would fulfill his desire for something 'special'. In the back room of the pharmacy, which he christened the 'secret chamber', he experimented with all kinds of substances and tried out many things — not always successfully. But one idea fascinated him. The laboratory of the Aschoff Pharmacy, taken in This is one of the places where Dr. August Oetker experimented with his products. As a baker's son, he was aware of how unreliable the usual baking powder worked. Either the dough did not rise properly, the dosage was too high or the taste suffered. Often it just spoiled very quickly. Baking soda wasn't really useful for home users, but something for professionals, like bakers. August Oetker heard the lamentations of the women who complained about deficient baking soda. He saw this as a gap in the market. He set out to develop a successfully safe product. With a master baker friend, he was allowed to test various recipes in the bakery. August Oetker: 'I can still remember the determination with which he tried to achieve an optimal composition of his baking powder. He was not discouraged by initial failures or by the skepticism with which my father and I initially followed his experiments in our bakery. And success came. August Oetker found the perfect mixing ratio of the raw materials. But even more ingenious was the idea of selling the baking powder, which he affectionately christened Backin, in portioned sachets. Such a portion of Backin was enough for the guaranteed rise of grams of flour. In addition, there was always a suitable recipe on the back, with which you could get started immediately. The absolute success of the application and the neutral taste convinced the users. So baking was finally fun! Backin immediately was a bestseller. The first bag of Backin from the holdings of the company archive. Oetker logo and the recipe for bundt cakes on the back, better known as Gugelhupf, are clearly visible. With his baking powder, Dr. August Oetker struck the right chord with customers. The classic pharmacy business quickly became a minor matter and was finally abandoned. In , the range was expanded to include pudding powder and canning aids. This was followed in by the Gustin cornstarch. All these products were produced in the backyard of the pharmacy. The premises quickly reached their limits, so that in a new factory building was build. The company's headquarters are still located on the same site today. Baking powder production in in the new factory. Even though a lot of production was still done by hand, automation was advancing rapidly at that time. As early as , 2. August Oetker was more than just a brilliant inventor. He was also a gifted businessman. His products and his name were to become a brand. He was one of the first in Germany to recognize the opportunities offered by advertising. As early as , a genuine advertising department was established. By this time, Dr. Oetker was already known throughout the country and was expanding abroad. The ever-new products were accompanied by elaborate advertising campaigns. Backin thus became a synonym for baking powder in Germany. Quite a few were later even convinced that Dr. August Oetker had invented baking powder. Advertising poster of the s for Backin. Oetker was present everywhere in public space. Such an important anniversary needs to be duly celebrated! The Dr. Oetker Original Backin will be available in Germany from September in a pack of 10 in the retro edition with seven packaging designs from to the present day. On the back of the packaging, you can read in which year the respective design was created. Claus-Carsten Andresen. Oetker Stories Dr. Oetker celebrates Years of Backin Baking Powder! The Fulfillment of a Dream Dr. The young Oetker family in the s. Backin Changed Everything After taking over the pharmacy, Dr. Thanks to Backin Dr. Oetker rose to Industrial Scale With his baking powder, Dr. Oetker everywhere! Backin as a Retro Edition Such an important anniversary needs to be duly celebrated! More about Dr. Oetker Original Backin. For more information please contact:. Scroll to top.