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Many individuals have most likely listened to the phrase "press release," however what is it precisely? As defined by Forbes, they are official, official news relating to something new or significant about you, your business, a talking event or something of that nature. They should advertise your service, archive vital data for future use and also hopefully, enhance your search engine optimization. Press releases were designed to inform reporters as well as members of the press what information is currently occurring at your business. If you had a major event for your business coming up, you could write a press release announcing your event to the public. For that reason, business wire news is important to your business's media relations, in addition to increasing brand awareness. A press release doesn't guarantee you media exposure. Make sure to find ways to help your press release stand out so you can receive as much media coverage as possible. HubSpot touches on why it is important to know how to properly distribute a press release, so your business can land coverage in media publications. The audience for press releases doesn't stop just at newspapers, however, but also includes, radio, TV news bulletins, podcasts and blogs. That way, you're positioning your brand in front of a wider audience. Where is this "hidden" content that's already written? It's the content on your web site, and in your white papers, and other marketing materials. Simply "repurpose" and edit this content into announcements, articles, news wire services, tip sheets, and other publicity materials. TIP # 3: Expand Your Publicity Campaign By Building A Media List. In the publicity game, your greatest assets are your contacts. Since you know your ideal customer, you can target the web sites, media, and publications that your customers use to get their news and information. Your media list should consist of the following types of media ... Industry-specific web sites, and e-newsletters. Internet blogs, discussion forums and discussion lists. Every business wants to be credible. A press release is a fantastic way to build your credibility! Consumers view press releases as a trusted source of information. As said by Cision, consistently distributing accurate press releases allows you to build credibility over time with journalists, as well as existing and potential customers. It is especially useful for start-ups and growing small businesses to get positive word out about themselves. Through the rise of social media, press releases are not only available to journalists, but can also be made available to the public through social media channels. Distributing a press release through social media channels gives your business an opportunity to interact with a number of different consumers. It is important, however, to know how to market your press release on social media platforms. As Online PR Media advises, you can do a single post that simply announces the news and shares the link, but a better strategy might be to segment your followers and personalize the message based on why each audience should care. If you want more insight into how to begin your social media marketing strategy, check out this article on our blog!

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