Best Lingerie

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Best Lingerie
Luxe Digital > Lifestyle > Style > Stripped Down But Styled Up: The Best Lingerie Brands

The perfect mix of modern luxury business and lifestyle stories. Distilled, not diluted.

The perfect mix of modern luxury business and lifestyle stories. Distilled, not diluted.
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It’s what’s underneath that counts. Of course, having a great personality is a brilliant attribute, too, but we’re talking about luxury lingerie brands. 
The best women’s lingerie brands act as a hidden secret that only you know about: a subtle confidence boost in the form of silk underwear, comfortable sexy bras and lace-edged best bralettes or a vibrant, embroidered lingerie set hidden under your sleekest pyjamas . 
It doesn’t matter whether the only person who sees them is you. Throw on your favourite lingerie set and feel the power that comes from wearing your own secret weapon . 
Because luxury lingerie does what nothing else can do: it’s a second skin that transports you away from day-to-day drudgery and into a world that’s seductive, stylish and vivacious. 
There are endless types of lingerie and half of the fun comes from choosing the best selection for you. Everyday classics for cosy comfort with your favourite loungewear , playful picks for a weekend away and those back-of-the-drawer specials that only make an entrance when you’re truly looking to impress: read on for all of the best lingerie brands. 
Here’s the entire list of women’s lingerie brands that we’ve handpicked. Each brand excels in at least one crucial area. You can directly jump to the brand you’re most interested in to learn more:
Check our special lingerie’s buying guide after the list to see exactly what you should pay attention to shopping for women’s underwear online.
Eberjey does a little of everything and it does it all well. Cheeky lace lingerie? Check. Soft, longline, wire-free bralettes? Check. Everyday thongs, bikini briefs and high waisted pants? It’s got them all. Classic, muted colours and fashionable yet everyday-friendly options make Eberjey your new best friend when it comes to stocking up on everything you could need in one place. 
In contrast to its name, ThirdLove might just become your First Love, thanks to its seriously comfy, form fitting and equally as flattering underwear. Seamless and with no limits to stretching in sight, ThirdLove was made for movement and is the secret weapon for successful workouts. No stitches, no wires and nothing poking out makes ThirdLove ideal for slipping on and totally forgetting about.
Adore Me is a lingerie one-stop shop : sustainable bras and panties for day to day wear, delicate lingerie for special occasions and sustainable picks to ensure you’re dressing ethically almost inside out. Fresh and affordable, it’s home to extended sizes and bold colours. It’s also one of our favourite affordable lingerie brands, which means it’s easy to go a little wild and buy your top choices in a few different colours.
Looking for comfortable underwear that keeps sustainability at its core? Look no further than Allbirds. Originally known for the brand’s revolutionary footwear, it’s now branched out into everyday underwear that’s made from natural sources. Much like their sneakers for women , Allbirds’ underwear keeps simplicity as the main focus, with a range of stylish yet understated pieces made in muted hues that you’ll stock up on for comfort days.
The clue’s in the name when it comes to Organic Basics . Eco-friendly and ethically made, it’s a brilliant option for anyone looking for accessible, down to earth and all-round-good-quality basics. It’s a brand that you’ll never feel bad about buying, thanks to its never-ending commitment to better practises and changing up the fashion industry. Soft, cotton triangle bras and a large range of briefs are simultaneously caring and comfortable .
The Italians do luxury lingerie like no other and Cosabella is an example of just that. Launched in 1983, this Miami-based luxury lingerie brand is home to a carefully curated selection of sleek, stylish designs as well as the all-important staples. Stretch lace briefs are where Cosabella really shines, incorporating dainty lace that’s both flattering and gentle, with pretty scalloped edges that add a dose of confidence to your day.
La Perla is a luxury lingerie staple : proof that you’re serious when it comes to underwear and accept no imitations. Impossibly soft, La Perla’s silk-satin fabrics are the type to simultaneously soothe your skin when you need a little self care and act as an extra confidence boost when you’re looking to show off. Buy La Perla lingerie and accept the fact that you’ll be expertly sizing up every other brand in comparison afterwards.
A celebrity favourite across the globe , Araks was launched by Central Saint Martins alumnus Araks Yeramyan back in 2000. Bringing together unique designs and special touches, it’s lingerie with a subtle difference to the rest. Expect traditional base shapes and styles with international additions; picot-trimmed straps, peony-patterned lace and gold hardware. A lingerie brand that you’ll curate your own personal collection from, over time. 
Bluebella underwear is underwear that deserves to be seen. Most likely tucked away at the back of your underwear drawer until a special occasion comes by, it’s a sheathe of second skin that gives you an immediate internal boost as soon as you’ve worked your way into it. Expect intricate cut outs, detailed lace and more skin than material on show.
As the brand’s tagline suggests, get ready to meet your new favourite bra. True & Co brings together all of the bras that you’ll stock up on to keep you going, Monday to Friday, without the fear of having to wear something different. If you’re someone who hates the feel of underwired bras, listen up, because part of True’s appeal comes from the fact that, once on, you’ll all but forget you’re wearing underwear .
You’ll run to your Chantelle underwear whenever you need an extra helping of self care to get you through the day. Comforting and easygoing , these mostly multi-pack jersey briefs are soothing to the touch and virtually undetectable beneath clothing. High waisted or low waisted, they’re designed to be stretchy and suitable for wearing underneath all sorts of outfits without any visibility.
Dora Larsen underwear is fashion-forward and fun . Perfect for brightening up your day, adding a seriously chic (yet subtle) touch to boring workwear or simply jazzing up your underwear, it’s a brand designed for personal enjoyment. Styles here range from the everyday essentials through to the more glamorous, vibrant and attention-grabbing bodysuits. It’s a lingerie brand that’ll make you take the “underwear as outerwear” trend seriously. 
Buy a garment from iconic British brand Agent Provocateur and know that you’re not just buying underwear, you’re buying a piece of art . Meticulously crafted, intricately detailed and designed to be appreciated ever so slowly, Agent Provocateur underwear is a household name if the household in question is a sumptuous, luxurious, extravagant weekend away. While the brand does everyday-wear too, you’ll want to shop here for your one-of-a-kind pieces.
Taking French poetry and making it something wearable , Fleur du Mal combines the finest French lace and silks to produce luxurious pieces that are feminine and creative. Nothing here is without embellishments: either in the form of satin trims and embroidered details or appliquéd florals and vibrant shades. Despite the artistic designs, these pieces are all designed to be comfortable, too.
Neutral shades never go out of fashion, as proven by Fleur of England’s almost exclusively black, white and peachy pink line. Fusing the midpoint between day to day underwear and those pieces you’d rather wear at night, Fleur of England’s bras and lace briefs could easily be worn for either. It’s underwear that’s ready for any possibility , with light touches that’ll make you feel special.
Choose your fighter: black or white. Or a touch of ivory, if you fancy branching out. A brand that prefers to diversify when it comes to style rather than colour, Anine Bing opts for simplicity with a modern touch. Black lingerie here is understated yet powerful : the sort belonging to a woman with innate confidence who doesn’t need to impress. Wear Anine Bing’s beautiful bralettes with a shirt thrown on top and feel the self-assurance that follows.
Love Stories underwear is beautiful. Delicate, simplistic and romantic , it’s a brand that makes you feel pretty as soon as you’ve slipped its pieces on. It’s also a lingerie brand designed to be comfortable, thanks to its soft, triangle cup bras and ruched lace briefs. Pastel colours and lace-trimmed edges give Love Stories a welcoming personality with a modern, down to earth character.
Ade Hassan was on a mission to redefine the idea of “nude” underwear when she launched Nubian Skin . Her nude underwear comes in four different shades designed for darker skin, made from super soft stretch-tulle material. Wireless bras come in a large range of sizes with adjustable straps for comfort. Matching briefs come in a variety of styles and rises. Together, they help to make the underwear industry more accessible and welcoming for all .
Sleek and über cool, Coco De Mer was named after a species of palm tree found in the Seychelles and comes practically oozing with confidence. Underwear that doesn’t mess around, it’s designed to be appreciated : although its wearer will know that automatically just by buying it. Think black, think cut out, think the finest materials.
Take a look at basically any of Kim Kardashian West’s daring outfits and you’ll realise she needs some pretty specific underwear underneath. SKIMS is exactly that: underwear that does its job while being virtually invisible . Seamless and stretchy, it’s comfortable yet flattering, understated yet stylish, exactly like everything Kim would expect. Pastel shades, innovative fabrics and construction techniques take a leaf out of Yeezy’s looks when it comes to quality.
Spanx has had a redesign since the olden days when your aunties used to hide it away under more revealing dresses. Now, it’s taking the underwear industry by a storm with a range of fashionable styles built to guarantee a streamlined silhouette . As well as the basics, Spanx is also home to its Haute Contour range: subtle panelling, high-rise designs and lace trims that could almost be worn alone.
I.D. Sarrieri îs the total opposite of boring. Underwear almost every colour of the rainbow doesn’t hold back with Swarovski crystal embellishments, Chantilly lace and mousseline. Far too pretty to go unnoticed, I.D. Sarrieri underwear comes infused with personality and charm. It’s also designed to accentuate curves; something you’ll want to maximise when wearing a matching I.D. Sarrieri lingerie set.
Carine Gilson lingerie is the type you’ll bring along for holidays or photoshoots: it’s luxury lingerie that deserves to be appreciated without any rushing. Beautiful and elegant , it infuses Oriental patterns with contrasting colours in a range of pieces you’ll fold extra carefully. Each piece is hand-stitched from Lyon silk and Chantilly lace with all of the due care and attention that it deserves.
Everything about French label Eres is eye-catching . Vibrant and colourful with fashionable prints and stylish cuts, Eres’ sheer, tulle pieces look particularly flattering against darker skin tones. Pretty adornments make these pieces even more prestigious, with supportive straps that somehow remain lightweight enough to feel like they’re floating on your skin. 
Wolford lingerie is the wardrobe staple that you’ll breathe a sigh of relief over when you find your favourite pieces hiding away in your underwear drawer. While the brand is known best for its premium quality, refusing-to-snag tights, it’s also home to a variety of pretty matching underwear sets and neutral coloured basics. Come for the tights, stay for the extras .
Wear your Kiki de Montparnasse matching sets when you’re looking to impress . With a huge focus on quality rather than quantity, this intricately crafted sexy lingerie is designed with one purpose in mind: to look incredible. You’ll struggle to find anything Kiki de Montparnasse that doesn’t come in its sleek, jet black shade, other than the occasional dark grey piece. It’s carefully curated and ready to be admired.
Baserange underwear is designed to last. This brand uses only organic and natural fibres like bamboo and organic cotton to produce go-to pieces that promise to stay comfortable no matter how many times you wear them. But don’t fret: not only are they planet-pleasing, they’re also quietly stylish . Muted colours, subtle prints and ribbed designs make these firm favourites, year-round.
Calvin Klein’s lingerie label does it all: if you’re looking for something that’s simultaneously sexy, good quality and comfortable , Calvin Klein Underwear is the answer. It’s also, more recently, increased its size range to be more inclusive. Instagram-favourite stretch-cotton bralettes and everyday label-lined multipacks are ready to replenish your lingerie drawer quickly and easily, without waving goodbye to style. 
Soft and natural, Skin promises to sit cosily against your body as a second skin , with its natural fabrics and flattering shades. This is a brand trying to make life easier for almost anyone: some of its swimwear pieces are reversible, bras come with removable cups and colours are chosen to be universally flattering for all skin types. It’s a failsafe option for everyday-wear.
Hanky Panky comes almost exclusively in multi-packs, which is great for stocking up your underwear drawer once you’ve established your new favourite shape and style. Laidback and easy going , Hanky Panky briefs are made from sustainable fabrics and lacy details. Bras here fuse comfort and style, with soft stretch-lace, padded triangle cups and a wide underband to keep you comfortable all day.
Cult favourite Savage x Fenty is one of the best lingerie brands out there for empowering, confidence-boosting pieces buzzing with personality . Vibrant designs, daring cut outs and nude essentials in a huge spectrum of shades makes Savage x Fenty a winner for just about everything. It’s also available in regular or curvy size, with a hugely accessible size range.
Step into your Anya Lust set and feel like a whole new woman. This designer boutique is a haven for delicate, luxury lingerie with all sorts ranging from everyday pieces to honeymoon and bridal lingerie and more. Anya Lust promises to help you rediscover the world of seduction confidently and at your own pace. It doesn’t matter how daring or shy you feel; you’ll find something suitable here.
Else Lingerie pairs best with silk bed sheets and your favourite romantic playlist. These soft, satin pieces seem to float effortlessly with their tonal shades and mesh details. Longline silhouettes and high-cut briefs ensure these designs are flattering for all; underwear that you’ll enjoy putting on. Pretty scalloped trims and soft corded lace add delicate touches. Better yet, it’s all entirely handmade by female artisans.
Your Natori bra makes getting ready in the morning a breeze. Understated and relaxed, it’s a firm favourite to throw on mindlessly no matter what you’re wearing on top. These are bras designed to be long-lasting and durable: pieces that you’ll find yourself wearing on a day to day basis so you can focus on what to wear on top.
Commando underwear will have you feeling like you’ve gone commando – in the best way possible. Taking understated underwear to the next level, these small, stretchy, seamless pieces will sit snugly against your skin without any hassle whatsoever. Great for those with sensitive skin and anyone who’s looking to elevate their nude underwear collection, Commando’s pieces are the perfect foundation for wearing underneath close-fitting or semi-sheer outfits.
It can be tough to find flattering, stylish and supportive bras in bigger sizes: CUUP definitely changes that. A multitude of colours, prints, cup shapes and designs means anyone with a larger bust size is happy when shopping at CUUP . The brand aims to do its job without any unnecessary fuss: think unlined pieces, minimal adornments and maximum comfort. 
You’ll find literally any type of underwear under the sun at ASOS Design. Everyday staples, weekend specials, sports-friendly, date night options and anything in between. The few things they have in common? They’re all reasonably priced, fashionable and modern. If you could only shop one place for underwear moving forward, opt for ASOS Design .
Contrary to its French name, Le Petit Trou originates from Poland and infuses delicate lace lingerie pieces into comfortable, modern, everyday styles . This monochrome colour palette comes in a variety of shapes from high waisted briefs to soft, mesh and lace-edged floaty pieces. It’s all beautifully crafted and subtly embroidered: pieces that, at a first look, may seem plain. A closer look reveals previously hidden details.
Myla brings together London charm with classic designs in a lingerie range named entirely after streets in the city centre. Romantic, feminine and elegant, these pieces – almost always in black and white – are flattering and frilled, with floral-mesh adornments and traditional silhouettes. Their gentle structure ensures they’re just as enjoyable to wear as they are to look at.
“ Sporty and sleek ” best sums up Les Girls Les Boys. Designed with comfort and activity in mind, these are your Sunday morning “chilling on the sofa with a movie on” essentials for feeling cosy while looking great. Seamless sets in vibrant colours that are purpose built and definitely on-trend. Athleisure , streetwear and comfort all come together in all of Les Girls Les Boys’ designs.
Paris, Stockholm and Los Angeles: & Other Stories fuses style from across the globe to create effortlessly cool designs that take you on a journey from one continent to another. Dainty and delicate , sets here are made from the softest cotton and finished with floral embroidery or gingham edges. They’re soft and supportive – brilliant staples that are high quality and promise never to lose their shape.
Knickey doesn’t compromise. Not on comfort, not on style, not on sustainability and not on quality, either. Organic cotton, shown on models of different sizes, comes designed to fit impeccably, in low, mid or high-rise designs and a large range of colours. It’s impossible to wear Knickey underwear and feel uncomfortable: natural fabrics keep you feeling cool – both physically and metaphorically – all day.
Boody underwear was designed to be comfortable. Made from naturally grown bamboo, its pieces are simplistic and straightforward: no messing around with straps in sight. Budget-friendly affordable lingerie designed in neutral shades comes in seamless, timeless styles offering an upgrade to your everyday favourites . Soft bras offer medium support and shaping without the need for underwires.
Real experts in the world of lingerie opt for Negative Underwear . It’s a no-frills brand – literally and metaphorically – that disregards lace and tulle in favour of straightforward designs that emphasise a silhouette instead. But, while it’s simplistic, it doesn’t say goodbye to quality or style. It’s underwear that’s soft enough to feel like a second skin, in a variety of laidback shades.
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