Best Keyword Research Tools For SEO

Many companies invest thousands of dollars to pay for keyword research to get such targeted content. But you don’t need to do that. Just follow this guide.

The keywords you choose to focus on for your search engine optimization (SEO) efforts are critical to the success of your website’s rank. Choosing the right keywords isn’t always easy or intuitive, and you need a lot of data to know whether a given keyword will work for you.

Fortunately, there are many tools available that can help you figure out which keywords work best for your overall web strategy. There are two types of keyword research tools:

1. Basic Keyword research: Use the seed Keyword to find profitable Keywords

2. Competitor-based Keyword Research: Find proven keywords that are helping other sites drive traffic.

Personally, I find competitor-based keyword research to be more effective, as the purpose of keyword research is to find profitable keywords. What could be more profitable than something that is already working for someone?

Keyword research tools are paid, and only a few of them are free.

Here is the list of tools listed below:

1. Google Keyword Planner <Free>: The Google Keyword Planner tool is one of the most used and popular keyword research tools out there. The only reason it's so popular is that it’s free and directly integrated with Google AdWords.

To start using this tool, you need to have an AdWords account (you can create one for free). The Keyword Planner tool is a good, basic tool for the early stages of a website’s SEO.

2. SEMRUSH 14-Day Free Trial (worth $150): SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords. This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.

You can get in-depth details on:

. Traffic stats

. Search engine reports

. Adsense CPC

. and so many other details that you need to properly manage an SEO campaign.

This is a highly recommended product.

3. Ahrefs Keyword Explorer tool: Ahrefs is one of the most popular keyword tools out there. What I really like about them is the extensive detail, including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engines. This is very useful after knowledge graph integration, as many keywords may have huge traffic but hardly get any clicks from search engines. The reason is that they get answers directly from the Google search results. An example of one such query is: “birthdate of any celebrity”.

4. LongTailPro: LongTailPro is a cloud-based software for keyword research and one of the most popular on this list. This is a paid keyword research tool that will help you find amazing keywords for your niche or micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.

They also have a competition checker, which will make it easier for you to pick the right keyword.

5. KW finder: If you are looking for one tool which is completely dedicated to Keyword research only, KWFinder is your best bet. They are new to the market, yet they are one of the fastest-growing SEO tool companies.

KWFinder helps you find the keyword that will help you drive highly targeted traffic. Using the question-based keyword research option, you can quickly find long-tail keywords that are related to problem-solving. It’s no no-brainer that problem-solving content helps us get more targeted traffic and conversions.