Best Email Template Builders for Small Businesses (2025 Guide)

Creating professional, high-converting emails shouldn't require coding or a graphic design degree. Whether you're a local shop, an online seller, or a growing service provider, the right email template builder can help you connect with customers and grow your business—fast.

Here are the best email template builders tailored for small businesses in 2025:

1. Tabular

Best for: Professional-looking emails without the learning curve

Tabular is designed for speed, simplicity, and results. You don’t need to be a designer or a marketer to use it—just drag, drop, and send. Whether you're promoting a new offer or sending an appointment reminder, Tabular has a wide range of templates ready to go.

Key Features:

• Professionally designed templates for small businesses
• Fully responsive on all devices
• Intuitive drag-and-drop builder
• No-code customization
• Easy HTML export for use with any email platform

Why small businesses love it:

Tabular keeps it clean and simple. You can build a branded email in minutes and send it through your preferred platform—no complicated setup, no fluff.

2. Mailchimp

Best for: All-in-one marketing with email automation

Mailchimp is a veteran in the email marketing space and comes with an easy-to-use template builder plus automation, A/B testing, and audience segmentation features. Perfect if you're looking for more than just design tools.

Key Features:

• Prebuilt templates and campaigns
• Integrated CRM and audience analytics
• Automation workflows
• Free plan for small lists

Drawback:

Some features are locked behind higher pricing tiers, and the editor can feel limiting for highly customized designs.

3. Bee (formerly Beefree)

Best for: Designing beautiful emails to export anywhere

Bee is a flexible email editor ideal for freelancers and small teams. You can start from scratch or use one of their hundreds of mobile-friendly templates. Bee Pro lets you export HTML to use with any platform.

Key Features:

• Gorgeous visual editor
• Modular content blocks
• Responsive design previews
• Export to HubSpot, Mailchimp, Gmail, and more

Drawback:

HTML exports are part of the paid plan.

4. Stripo

Best for: Power users who need HTML control

Stripo blends drag-and-drop convenience with advanced features like interactive elements, email testing, and AMP support. If you want more control over code and layout, this is a strong option.

Key Features:

• HTML + no-code editing
• Modular email design system
• Email testing across devices
• Integrates with 70+ ESPs

Drawback:

Not as beginner-friendly as some other options.

5. Moonsend

Best for: Small e-commerce stores with automation needs

Moosend offers beautiful templates and marketing automation tools suited for small e-commerce businesses. It’s an affordable alternative to Mailchimp with great segmentation features.

Key Features:

• Drag-and-drop editor
• Behavioral automation
• Real-time analytics
• Affordable pricing

Drawback:

Template selection is smaller compared to others.

6. Mailerlite

Best for: Beginners and bloggers on a budget

Mailerlite keeps things simple with clean templates and basic automation. It's perfect for beginners who want to send newsletters, offers, or product updates without dealing with too many bells and whistles.

Key Features:

• Drag-and-drop editor
• Free plan for up to 1,000 subscribers
• Simple landing page builder
• Automation and segmentation

Drawback:

Limited advanced design features

Final Thoughts

Small businesses need tools that save time and drive results. Whether you're just starting out or looking to upgrade your email marketing strategy, there's a builder that fits your workflow and budget.

Top pick?

Start with Tabular if you want to design professional, mobile-friendly emails fast—no code required.