Best Crypto GEOs: Europe

Germany, Switzerland, Austria

These countries boast some of the highest standards of living in Europe, which translates to a fairly good conversion rate. We are particularly interested in two population segments:

• Working classProfessions: locksmiths, loaders, assemblers in factories, janitors, etc.
• Income: $1,000 – $2,500 per month.
• Middle classProfessions: top managers, bank workers, engineers, doctors, pharmacists, lawyers, IT professionals, teachers, economists, workers in research centers.
• Income: $2,500 – $5,000 per month.

We didn't consider the wealthy class because it's a small segment (0.8% of the population), and it's difficult to reach them.

The average age in these countries is over 44 years old. Considering that the primary crypto deposits come from individuals aged 30 and above, the older the demographic, the better, which is advantageous.

What are the interests of Germans?

They aim to work less and earn more. They have a high interest in investment. The older the audience, the more interested they are in securing their future. Depositing funds is not a problem for them.

Therefore, investment options, passive income, and capital multiplication work exceptionally well here.

English proficiency is high in such countries, but they respond much better to their native language. Therefore, if you have the opportunity to create creatives and pre-landers in German, you can significantly impact conversion rates.

Here's an example of a creative that's popular in Germany, Switzerland, and Austria. It leads to a pre-landing page where a local celebrity "made all local banks shudder."

The average lead-to-deposit conversion rate in these regions holds at around 17-20%.

Southern Europe (Italy, Spain, Portugal)

Salaries here are lower than in the first group of countries, but the standard of living remains high.

• Working classProfessions: locksmiths, loaders, assemblers in factories, janitors, agricultural workers, nurses, teachers.
• Income: $800 – $2,000 per month.
• Middle classProfessions: top managers, bank workers, engineers, doctors, pharmacists, lawyers, IT professionals, teachers, economists, police officers.
• Income: $2,500 – $5,000 per month.

The gap between the middle and working class is more pronounced here due to various bonuses for managers, directors, and top executives.

Southern Europeans experience many warm days, leading to a tendency for laziness and prolonged decision-making. However, they pay attention to advertising and scrutinize the offered product. Therefore, quick deposits cannot be expected.

So, creating good creatives and pre-landers will require substantial effort.

Facebook is the best source for these GEOs. Southerners spend a lot of time on social networks, with Facebook being on top.

Regarding Spain, crises are frequent. Therefore, locals often save money for a rainy day. Hence, the topic of investment is not alien to them.

Portugal has a particular fondness for football, which can be leveraged in creatives.

The average conversion rate here, like in Germany, Austria, and Switzerland, is at a high level: 15-17%.

Scandinavia (Sweden, Denmark, Norway, Finland)

Scandinavian countries have some of the highest standards of living in the world.

• Working classProfessions: tour guides, chambermaids, nannies, chefs, secretaries, photographers, designers, social workers, waiters, bartenders.
• Income: $1,900 – $3,400 per month.
• Middle classProfessions: insurance managers, aircraft pilots, company directors and managers, professors, engineers, dentists, nurses, teachers, architects.
• Income: $3,500 – $12,500 per month.

As seen, salaries here are among the highest globally. Coupled with the standard of living, this makes Scandinavians some of the happiest people globally. However, there's no concept of "poor" or "rich" in these countries. Everyone represents the middle class, with equal opportunities to access amenities.

Add to this mix the long winter, harsh climate, and the solitude cherished by Scandinavians, and you get a somewhat bleak picture despite the impressive salaries.

This is where one of the locals' pains lies – the monotony and ordinariness. This can be utilized in creatives or pre-landers – promising something unusual and new.

However, sometimes standard methods work: "It's time to earn on your savings in cryptocurrency! Deposit and earn 12% annually!" Such a creative lasted nearly a month.

These countries are small, so movies and books are not dubbed into their native languages. Hence, many Scandinavians have good English skills from childhood.

Conversion rates in Scandinavian countries are good – 20-25%.

Eastern Europe (Czech Republic, Slovenia, Slovakia, Poland, Croatia)

The average salary in these countries is almost half that of Scandinavia and German-speaking countries, and slightly lower than in Southern European countries: $1,400 – $2,400.

The average age in these countries is lower than in other European regions:

• Poland: 35 years
• Czech Republic: 39.3 years
• Croatia: 40.3 years
• Slovakia: 40.9 years
• Slovenia: 40.3 years

These countries uphold conservative values: family and children are paramount. Moreover, the man is considered the head of the family. Therefore, targeting can be adjusted accordingly, and family values can be used in creatives and pre-landers.

Politicians can also be used in pre-landers. For instance, a campaign where the President of Poland helped us earn $35,900 in cryptocurrency in a month.

People in these countries know English but prefer information in their native languages. Hence, the services of translators will be necessary.

The average conversion rate in these GEOs fluctuates around 8-12%.