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Drugs are an irreplaceable and important component in health services. World Pharmacist Day is an award and recognition of pharmacists for the important role of pharmacists in health services. Previously, the traditional role of pharmacists was as a profession of compounding and dispensing drugs that had been written by doctors. But now the paradigm has changed to improve the quality of health into pharmaceutical care services with patient orientation. The Little Pharmacist Apocil activity aimed to educate elementary school students in Bekasi City so that they could understand the pharmacist profession and basic information about drugs. The purpose of this service was to increase students' awareness of the importance of being selective in using drugs and not buying drugs randomly at drugstores or pharmacies without getting enough information. Methods used were counseling or educating and games about the introduction of drugs. The implementation was carried out in one of the elementary schools in Bekasi City to 50 students. It could be concluded that the Little Pharmacist Activity Program could provide pharmaceutical knowledge and other basic health knowledge to elementary school children so as to increase the awareness of elementary school children towards the proper and correct use of drugs. No 3 Tahun tentang perubahan penggolongan, pembatasan dan kategori obat. Standar Layanan Informasi Publik. Adolescents' drug use and drug knowledge. Eur J Pediatr 8 — The use ofprescription medicines and self-medication among children - a population-basedstudy in Finland. Pharmacoepidemiol Drug Saf 19 10 — Aramburuzabala, P. Children and medicines: What they want to know and how they want to learn. J Soc Adm Pharm 16 1 — Perception and knowledge of medicines of primary schoolchildren: the influence of age and socioeconomic status. Eur J Pediatr 1 — Promoting safety of medicines for children. Geneva: World Health Organization. This work is licensed under a Creative Commons Attribution 4. Articles in this journal are Open Access articles published under the Creative Commons CC BY-NC-SA License This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original. Address: Bhayangkara Residence Blok T. Yayasan Nusantara Hasana Berdikari. Downloads Download data is not yet available. Published Nusantara Hasana Journal , 2 7 , — Issue Vol.

Analysis of Consumer Buying Behavior at the East Bekasi Regional Pharmacy

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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. This research is motivated by consumer behavior patterns in purchasing medicine at pharmacies. The variables used in this study include price, service quality, purchase decisions, and consumer trust as a mediator. The purpose of this research is to understand and analyze consumer purchasing behavior of medicine at pharmacies in the East Bekasi area. The methodology employed in this study is quantitative research with causal explanation. Data collection techniques involve distributing questionnaires. Meanwhile, the sampling technique utilizes a non-probability sampling design with purposive sampling. Based on the testing and analysis results, it can be concluded that consumer trust mediates price and service quality, consequently exerting a positive and significant influence on the purchase decisions of medicine at East Bekasi Pharmacy. The implications Tariq Tell's review of my book 'Capitalism, Jacobinism and International Relations: Revisiting Turkish Modernity', which is included in a symposium set to be published in Critical Sociology. In Rabinowian terms, contemporariness encompasses modernity and its mythology, while outpacing it at the same time: thus, religious infrastructures outpace the modernist myth of secularity while thriving on the technical utopias of high modernity. Contemporaneousness refers to how religious-infrastructural sociotechnical assemblages bracket different domains and spheres of activity — locality, globality, economy, spirituality, leisure, etc. Marchildon and Michael J. Prince, Eds. Reconstructing the Republic: Varro and Imperial Authors, ed. Piras, in «Res publica litterarum» 39, , , Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Afterword: religious infrastructure or doing religion in the contemporary mode Teo Matteo Benussi. Pequeno-cerdo-capitalista Alexis Araujo. Dido the Epicurean Julia Hejduk. The implications of this research are expected to contribute as information for entrepreneurs and managerial implications that can be practically applied within companies, particularly in determining marketing strategies by managing internal and external factors to enhance sales. Moreover, it also holds theoretical implications in the academic field with the hope of generating new theories. Keywords: price, service quality, consumer trust, purchase decision. This is due to population growth, increased public health awareness, an increasing economy, and improved health access and budget Nasrullah, This research helps industry players to obtain information and understand market desires to increase sales. Meanwhile, in the second quarter of , construction experienced minus 3. Graph 1. DOI: The Ministry of Health noted that Indonesia had 30, pharmacies in Seeing the trend in the last decade, the number of pharmacies in Indonesia tends to increase. The highest increase in the number of pharmacies was By region, West Java has the highest number of pharmacies in Indonesia, with 4, units in East Java is in second place with 4, pharmacies, and Central Java has 3, units. Business competition between Pharmacy brands to gain a large share in Indonesia is unavoidable. Figure 1. Pharmacy Top Brands Source: Top Brand Award Looking at the picture above of the four big players in the retail community Pharmacy in Indonesia, we see that there has been a significant increase in the K 24 Pharmacy, which in was In previous research, namely the Effect of Price and Consumer Confidence on Purchase Decisions through Market Place Shopee, such as, one of the conclusions from the research results is that consumer trust has a positive and significant influence on purchasing decisions Ofori et al. The pharmacy's quality of service is also a motivation for customers to make purchasing decisions. Customer service can be in the form of employee friendliness, smiles in serving, and competence in serving consumers Maramis et al. One of the results of previous research is that individual and simultaneous service quality has a positive effect on the purchasing decision process at Starbucks coffee outlets in Senayan City Budiyanto, In the increasingly dynamic world of the Pharmacy business, consumer trust is very important to determine purchasing decisions. The purchasing decision process consists of recognizing needs, seeking information, evaluating alternative products, purchasing decisions, and post-purchase behavior Kotler, The phenomenon of a significant increase in sales at the K 24 Pharmacy in and the phenomenon of consumer behavior patterns in buying drugs at pharmacies and from the results of previous research, the purpose of this study was to identify and analyze the behavior of consumers buying drugs in the East Bekasi area. Examining the effect of price and service quality mediated by consumer trust on pharmacy drug purchasing decisions. METHODS The research design is a quantitative method with a causal explanation type to explain the relationship between research variables and the influence of independent variables on the dependent variable and to test hypotheses. With this causal explanation research, it will be known and analyzed how much influence price and service quality have on drug purchasing decisions at pharmacies mediated by consumer trust. The population in question is residents or people over 17 years domiciled in the East Bekasi Region. The sampling technique uses a non-probability sample design with purposive sampling, in which each population is not given equal rights to be used as a sample but uses certain requirements according to the researcher's wishes. The number of samples determined was respondents. The data used is primary data with data collection techniques through distributing questionnaires and using a five-point Likert scale measurement 1 — 5. In the Likert Scale, the variables measured are perceptions, attitudes, and views of a person, which are then translated into variable indicators as a reference for compiling question items. Measurements were made on the Outer Model and Inner Model. Table 1 shows that female respondents are more dominant, namely people with a percentage of Table 1. The outer model is measured to test its validity and reliability. In testing the validity of the Convergent validity and Discriminant validity methods can be used average variance extracted through correlation techniques, Fornell lacker criterion, and cross loading. While in reliability testing, it can be used by measuring Composite reliability and Cronbach's alpha. Table 2. This shows that the indicators used can explain the construct well. Discriminate Validity Discriminant validation is carried out to ensure that the observed variable correlation relationship with the construct is higher than with other constructs Hair et al. The loading factor value indicates the variable correlation relationship. The following measurements can identify the discriminate validity method: AVE Average Variance Extracted Discriminate validity can be used to measure the validity level of latent variables. The following is an analysis of the research results of AVE data: Table 3. Similar to the correlation technique, the Fornell criterion calculation compares the relationship between the two latent variables using the Fornell Larcker calculation with the square root of the average variance extracted. Following are the results of the analysis of discriminant validity testing with the Fornell Larcker criterion. Table 4. Data analysis of the Fornell Larcker Criterion test. Cross loading The cross-loading value of the construct measurement indicates the discriminant Validity measurement model. The cross-loading value shows the correlation between each construct and its indicators and indicators from other constructs. If the correlation between the constructs and the indicators is greater than between the indicators and the other constructs, it is said to have good discriminant validity. The following are the results of the cross-loading value of this study. Table 5. Cross-loading analysis data Price 0. Reliability Test The reliability test is carried out to measure the internal consistency of a measuring instrument. Reliability shows a measuring instrument's accuracy accuracy and consistency. High reliability describes the reliability of the latent variables in the construct. Research data obtained as follows: Table 6. Development of an inner model based on concepts and theories. From the measurement results of the researchers, the Path Coefficient Matrix data was obtained as follows: Table 7. Suppose the value of R2 is close to number one. In that case, it means that the independent variable can properly explain all the information needed to predict the variation of the dependent variable. Moreover, vice versa, if the value of R2 is close to zero, it indicates that the ability of the independent variable to predict variations in the dependent variable is increasingly limited. The R2 value of the research results can be seen as follows: Table 8. The R2 value of the purchasing decision variable is 0. Q2 can explain the predictive relationship between the dependent and independent variables. Following are the results of the Q-Square in the study: Table 9. The endogenous variable of the purchase decision is 0. The multivariance assumption requires that there is no multicollinearity between the independent variables. Following are the results of the VIF test in this study. Table The t-statistics T and p-values P indicate the significance level of the relationship between variables. The relationship between variables is declared negative if the original sample value leads to a number close to a negative one -1 Hair Jr. The hypothesis test data for the direct variable relationship are as follows: Table Hypothesis — 1 H1 : Price positively impacts consumer confidence in buying drugs at pharmacies, acceptable. Hypothesis-2 H2 : Service quality positively and significantly impacts consumer confidence in buying drugs at pharmacies acceptable. The data for testing the hypothesis of the indirect mediation variable relationship are as follows. H4 : Consumer trust mediates prices so that a positive and significant impact on pharmacy drug purchasing decisions is acceptable. H5 : Consumer trust mediates service quality so that a positive and significant impact on pharmacy drug purchasing decisions is acceptable. That is, the price consumers pay to buy drug products is felt to follow the expected quality and benefits. Hence, consumers tend to try or buy the drug product again. That is, with the increase in the quality of service provided by the pharmacy to its customers, consumer confidence will continue to increase, and the lower the quality of service provided to customers by the pharmacy, the lower the level of consumer confidence. Consumers who believe in a pharmacy's guarantee of good quality service will become loyal customers, and even these consumers will recommend other people about this. That is, the higher consumer trust in a pharmacy, the easier it will be for consumers to decide to buy drugs at a pharmacy. Likewise, conversely, the lower consumer trust in a pharmacy, the more difficult it is for consumers to decide to buy drugs at that pharmacy. This means that prices that are affordable and supported by consumer confidence in the benefits of drugs that can provide faster healing will make it easier for consumers to decide to buy at the pharmacy. This means that good service quality and supported by consumer confidence in promises and commitments, as well as product quality assurance, will make it easier for consumers to decide to buy at the pharmacy. Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Budiyanto, A. Jurnal Manajemen Bisnis, 22 2 , — Advanced issues in partial least squares structural equation modeling. Faktor-faktor pengambilan keputusan pembelian kosmetik berlabel halal. Penerbit Nem. Kotler, P. Prinsi-prinsip Pemasaran 13th ed. Maramis, I. Jurnal EMBA, 10 1 , 39— Jurnal Matematika, Statistika Dan Komputasi, 16 2 , — Nugroho, A. Jurnal Sains Dan Kesehatan, 1 7 , — Ofori, D. Molecules, 2 1 , 1— Pratama, D. Diponegoro Journal Of Management, 7 2 , 1— Ramadhina, S. Jurnal Ilmu Manajemen, — Windha, W. Jurnal Sains Farmasi Dan Klinis, 10 2 , — Pengaruh kepercayaan dan kualitas layanan terhadap kepuasan konsumen asuransi jiwa. 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