Batsyun N.V. "Reklamcılıkta yönetim. Ders Kitabı"
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Ders kitabı, reklamcılık alanında yönetimin amaç ve hedeflerini, stratejik planlamayı ve reklamcılık faaliyetleri konularını incelemektedir. Çeşitli reklam kampanyalarının işlevsel, organizasyonel ve yönetsel özellikleri, katılımcılar arasındaki etkileşimin özellikleri verilmektedir; reklam kampanyalarının etkinliğini değerlendirme ve reklam bütçesini belirleme metodolojisi. Reklamcılığın sosyo-ekonomik etkinliğini tahmin etmek ve değerlendirmek için bir sistem sunulmaktadır. Reklamcılık faaliyetlerinin öz-denetim ve devlet düzenlemesi konuları kapsanmaktadır. Ekonomik ve idari uzmanlık öğrencileri ve reklamcılık faaliyetleri alanında pazar ilişkilerini inceleyen alanlar için tasarlanmıştır.
Siteye Git (Ürün Sayfası) »
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