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This allows you to collaborate with multiple people to create better research projects. These advanced capabilities make it one of the best search engines for high-quality research projects. fiver seo ’s browser extension can pull data for any topic from paywalled sources as well. You can also perform sentiment analysis for social media posts related to a theme. You can also find expert quotes in a separate text to find more insights on the topic. This is another opportunity for brands and individuals to get visibility through search engines.

What gives Bing an edge over other search engines is a built-in AI-powered chatbot, Copilot. Optimizing your content for Copilot can help you reach more people. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users.

How Microsoft Bing & Google Handle Video Search

If these issues have led you to seek alternate search engines, we’ve curated 11 popular options to explore. Please note that the features displayed on the SERP can vary depending on the search query, the device and location of the user and the time of the search. Discover why mobile-first design is essential for present and long-term success and how to create mobile-friendly layouts for improved user experiences. It emphasizes exact-match keywords in domain names and URLs, gives weight to social signals and official business listings, and favors older and established domains. Accurate name, address, and phone number (NAP) information are key. Bing has around 100 million daily active users which is a number that you can’t ignore.

Which showed me all of that site’s broken external links at the time. For example, last year I partnered with BuzzSumo to create this content marketing study. For example, this post was targeting the keyword “how to get more traffic”. When I first got started with keyword research I’d focus 100% on search volume. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. How quickly (or slowly) your site loads has a direct impact on your Google rankings.

If you want to reach more potential customers and increase your online visibility, you should optimize your website for Bing as well as Google. However, Bing and Google have different algorithms and ranking factors, so you need to understand what Bing values and how to improve your site accordingly. Search engines like Google and Bing use web crawlers — or spiders — to discover and index web pages on the internet. Ensuring your content is accessible and crawlable helps improve your rankings in search engine results pages (SERPs).