BGI-Ethiopia Announces VISION 2028: Aiming for Operational Excellence
Amen Getahun
BGI-Ethiopia, the country’s leading beverage company, announced its VISION 2028 plan at a press conference held on December 19, 2023. The company is set to invest heavily on this initiative aiming to double production capacity, optimize operations, and secure market leadership. This plan sets an ambitious target of 10 million hectoliters of annual production in the years to come.
The driving force behind this strategic move is the rapidly evolving Ethiopian market, increasing industry competition, and BGI's commitment to sustainable growth. The plan will see a complete overhaul of the company's operations, including the relocation of its historic Addis Ababa factory to the modern Meta plant in Sebeta and the Raya beer factory in Maichew. This move addresses both water supply constraints and logistical challenges faced by the Addis Ababa facility.
"Our vision is to double our production capacity in the coming years and bring our volume close to 10 million hectoliters annually," said BGI-Ethiopia CEO Herve Milhade at the launch event held at the Sheraton Addis Hotel. "We believe in the potential of Ethiopia," he added, emphasizing the company's commitment to adapting to the changing market landscape.
Beyond infrastructure, BGI is also revamping its organizational structure and talent pool. The company is aiming to become an "employer of choice" by offering attractive packages and opportunities. Notably, BGI has implemented an early retirement program for long-serving employees aged 55 and above, offering them generous compensation packages.
Modernizing its distribution network is another key pillar of VISION 2028. This project aims to streamline operations and empower the company's sales force and agent network. By optimizing its entire value chain, BGI seeks to achieve operational excellence and solidify its position as Ethiopia's leading beverage player.
BGI-Ethiopia's commitment to the Ethiopian market is further demonstrated by its status as the country's leading platinum taxpayer in its industry, contributing over 7.4 billion Birr annually in taxes. VISION 2028 promises to build upon this legacy, ensuring a shared mutual benefit to its consumers, employees, sales agents, and all stakeholders.