BBVA and OpenAI collaborate to transform global banking
OpenAI NewsBBVA 与 OpenAI 扩大合作，启动一项为期多年的战略性 AI 转型计划，将把 ChatGPT Enterprise 推广到全球 120,000 名员工，较目前部署规模扩大十倍。根据新协议， OpenAI 将协助推进 BBVA 的 AI 战略，目标是改造客户体验、推动新的工作方式并优化内部运营。
通过这次合作， BBVA 将与 OpenAI 联合开发新的 AI 解决方案，以改变客户互动方式、提升银行人员对客户的支持能力、精简并强化风险分析，并重塑诸如软件开发和员工生产力支持等内部流程。
“我们是数字和移动化转型的先行者，现在以更大的雄心迈入 AI 时代。我们与 OpenAI 的联盟将加速人工智能在银行内部的原生化整合，打造更智能、更主动、完全个性化的银行体验，提前洞察每一位客户的需求，” BBVA 董事长 Carlos Torres Vila 表示。
这一扩展建立在近两年成功部署 AI 的基础上。 BBVA 自 2024 年 5 月开始与 OpenAI 合作，最初为员工部署了 3,300 个 ChatGPT 账户。取得初步成效后， BBVA 将覆盖范围扩大到 11,000 名员工，创建了数千个用于协作和工作的定制 GPTs ，员工在日常例行工作上每周平均节省近三小时，且超过 80% 的员工实现每日使用。
如今， BBVA 正在将 ChatGPT Enterprise 的部署扩展到遍布 25 个国家的全部 120,000 名员工。这使其成为金融服务业中规模最大的生成式 AI 企业部署之一，也是高度监管环境下如何利用 AI 改善工作流程的范例。
在对整个 BBVA 集团 推广 ChatGPT Enterprise 时，部署方案包含安全与隐私控制、访问 OpenAI 的最新模型，以及用于创建与 BBVA 系统连接的内部智能代理的工具。
双方还将合作开展专项培训项目，并建立结构化的采用模型，以便在各业务领域和职能中一致且安全地整合这些工具。
“ BBVA 是大型金融机构如何以真正的雄心和速度采用 AI 的有力范例。随着我们合作的扩大， BBVA 将把我们的 AI 嵌入他们产品和运营的核心，从而提升客户的整体银行体验，” OpenAI 首席执行官 Sam Altman 说。
除了提升员工生产力外， BBVA 还在利用 AI 改造面向客户的银行服务。该行已推出基于 OpenAI 模型 构建的虚拟助手 Blue ，用户可通过自然语言处理卡片、账户和日常咨询。
根据新协议， BBVA 将设立专门团队，直接与 OpenAI 的产品、研究和技术成功团队协同，加速向 AI 原生机构 的转型。 BBVA 也在探索将其产品和服务整合的方式，使客户能够通过 ChatGPT 直接与银行互动。
此次扩大的联盟凸显了像 BBVA 这样的企业如何从试验阶段走向将 AI 嵌入业务核心、改造日常工作、运营和客户体验。如今，超过一百万家企业客户，包括 Deutsche Telekom 、 Virgin Atlantic 和 Accenture ，正在与 OpenAI 合作，使其成为史上增长最快的企业平台。
BBVA and OpenAI are expanding their collaboration with a multi-year strategic AI transformation program that will see ChatGPT Enterprise rolled out to all 120,000 global employees—a 10x increase on their current deployment. Under this new agreement, OpenAI will help advance BBVA’s AI strategy, which aims to transform the customer experience, enable new ways of working, and optimize internal operations.
With this collaboration, BBVA will create new AI solutions with OpenAI to transform customer interactions, equip bankers to better support clients, streamline and enhance risk analysis, and redesign internal processes such as software development and employee productivity support.
“We were pioneers in the digital and mobile transformation, and we are now entering the AI era with even greater ambition. Our alliance with OpenAI accelerates the native integration of artificial intelligence across the bank to create a smarter, more proactive, and completely personalized banking experience, anticipating the needs of every client,” said Carlos Torres Vila, Chairman, BBVA.
Building on proven success
This expansion builds on almost two years of successful AI deployment. BBVA began working with OpenAI in May 2024, when it rolled out 3,300 ChatGPT accounts to employees. After seeing initial success, BBVA expanded its rollout to 11,000 employees, creating thousands of custom GPTs for collaboration and work, with people saving nearly three hours per week on routine tasks and more than 80% engaging daily.
BBVA is now expanding its rollout of ChatGPT Enterprise to all 120,000 employees across its operations, in 25 countries. This makes it one of the largest enterprise deployments of generative AI in the financial services industry and an example of how AI can be used to improve workflows in a highly regulated environment.
The rollout of ChatGPT Enterprise across the entire BBVA Group includes security and privacy controls, access to OpenAI’s latest models, and tools for creating internal agents connected to BBVA systems.
The two companies will also collaborate on specialized training programs and a structured adoption model to integrate these tools consistently and securely across all areas and functions.
“BBVA is a strong example of how a large financial institution can adopt AI with real ambition and speed. With this expansion of our work together, BBVA will embed our AI into the core of their products and operations to enhance the overall banking experience for their customers,” said Sam Altman, CEO, OpenAI.
Building an AI-native bank
Beyond employee productivity, BBVA is also using AI to transform banking for customers. It has already rolled out a virtual assistant, Blue, built on OpenAI models, which helps people manage cards, accounts, and everyday questions using natural language.
As part of this new agreement, BBVA will have a dedicated team working directly with OpenAI’s product, research, and technology success teams to accelerate the bank’s shift toward becoming an AI-native institution. BBVA is also exploring ways to integrate its products and services so customers can interact with the bank directly through ChatGPT.
This expanded alliance highlights how businesses like BBVA are moving beyond experimentation to embed AI at the core of their business and transform daily work, operations, and customer experiences. Today, more than one million business customers, including Deutsche Telekom, Virgin Atlantic, and Accenture, work with OpenAI, making it the fastest-growing business platform of all time.
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