Aston Martin Introduces CarPlay Ultra Infotainment

Aston Martin Unveils 'CarPlay Ultra': A Next-Level Infotainment Experience

London, UK – May 16, 2025 – Aston Martin has taken a bold step into the future of in-car technology with the introduction of CarPlay Ultra, a premium iteration of Apple’s CarPlay system tailored exclusively for its luxury vehicles. The announcement, made at a private event in London, signals the brand’s commitment to blending cutting-edge tech with its signature high-performance craftsmanship.

A Seamless, High-End Infotainment Upgrade

CarPlay Ultra builds upon Apple’s widely used CarPlay interface but enhances it with bespoke Aston Martin features, including:

4K HDR Display Integration – Optimized for Aston Martin’s high-resolution dashboard screens.

Performance-Driven UI – A dynamic interface that adjusts based on driving mode (e.g., Sport, Track, or Comfort).

Exclusive Voice Commands – Enhanced Siri functionality with custom prompts for vehicle-specific controls.

Augmented Reality Navigation – Overlays real-time driving data, including track maps for performance models.

Aston Martin CEO Amedeo Felisa stated, 'With CarPlay Ultra, we’ve reimagined connectivity in our vehicles to match the sophistication of our driving experience. This isn’t just infotainment—it’s an extension of the Aston Martin ethos.'

Rollout and Availability

The system will debut in the 2026 Aston Martin DBX SUV and the next-generation Vantage, with a phased rollout across the lineup. Existing Aston Martin owners may also have retrofit options, though pricing remains undisclosed.

Industry analysts suggest this move could pressure rivals like Bentley and Rolls-Royce to further elevate their tech offerings. Meanwhile, Apple has hinted at future collaborations with other ultra-luxury automakers.

For now, Aston Martin enthusiasts can expect a driving experience where cutting-edge technology meets timeless elegance—proving once again that the brand is accelerating into the digital age without sacrificing its heritage.

— Reporting by [Your Name], Automotive Correspondent

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