Asian Fashion Models

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Asian Models Changing Fashion–Since the late oughts, fashion has put the spotlight on East Asian models as countries like China begin to lead the global market place. Diversity in modeling has long been an issue, and seeing different ideas of beauty is a welcomed sight. And as Liu Wen said in an interview with Nightline in 2011, “I feel the world is smaller, and the fashion world is getting bigger for any girl.”
Here, we have a list of nine top Asian models from China, Japan and South Korea who are helping to change the face of fashion with their groundbreaking campaigns and magazine covers. From the runways of Victoria’s Secret to major brands like Chanel and Vogue covers, these women have certainly made an impact. See the full list of beautiful models below.

Nationality: Chinese
Age: 31
Known for: Liu Wen has had a prolific career, and first rose to fame after being named the first Asian spokesmodel for Estee Lauder. Liu also appeared in campaigns for notable brands such as Tiffany & Co., H&M, Giorgio Armani and La Perla. Liu Wen made history as the first Chinese model to walk the Victoria’s Secret Fashion Show in 2012. In 2013, OK! China dubbed Liu as the first Asian supermodel. In 2017, she became a Chanel ambassador. With over 4.6 million Instagram followers, she’s the most famous Asian model.
Nationality: Chinese
Age: 30
Known for: Fei Fei Sun appeared in major campaigns throughout her career by posing for brands like Dior, Louis Vuitton, Chanel Beauty and Armani Beauty. Fei Fei also graced the cover of top magazines such as Vogue China, Vogue US and Vogue Italia. Her cover of Vogue Italia marked the first time that a model of East Asian descent appeared on a solo cover for the publication. Estee Lauder named her a spokesmodel in 2017.
Nationality: Australian (Chinese descent)
Age: 22
Known for: Known for her signature bubble gum pink hair, Fernanda Ly quickly rose to prominence in the modeling world. The Australian beauty of Chinese descent appeared in campaigns for brands like Louis Vuitton, Kate Spade, Tiffany & Co. and Dior. Fernanda also graced the covers of fashion glossies such as Teen Vogue, Vogue Japan and Vogue Australia. To get Fernanda’s pastel hair look, you will want to check out sites that sell Vietnamese hair in a multitude of colors.
Nationality: Japanese
Age: 33
Known for: Modeling since the age of 14, Tao Okamoto appeared in campaigns for brands such as Ralph Lauren, Dolce & Gabbana, Emporio Armani and Tommy Hilfiger. In 2013, she made her first major acting debut in ‘The Wolverine’ where she appeared alongside Hugh Jackman. She also played Mercy Graves in 2015’s ‘Batman v Superman: Dawn of Justice’. In 2009, Tao landed on the cover of Vogue Japan where she had an entire issue dedicated to herself–making her the first Japanese model with this distinction.
Nationality: Chinese
Age: 36
Known for: Now known for her acting, Du Juan became known as the top Asian model to work during the mid-2000s. She appeared in advertisements for companies like David Yurman, Giorgio Armani, Louis Vuitton and Van Cleef & Arpels. In 2005, she graced a Vogue Paris cover alongside Gemma Ward. This marked the first Chinese model to appear on the cover of the fashion bible. Du also covered the Chinese editions of Vogue, ELLE and Harper’s Bazaar. In 2019, she starred in a Miu Miu’s spring-summer campaign.
Nationality: Japanese
Age: 26
Known for: Since being signed in 2011, Chiharu Okunugi has starred in blue-chip advertisements for labels including Stella McCartney, Karl Lagerfeld, Dior and Chanel. She graced the covers of magazines such as Vogue Japan, Narcisse, L’Officiel Singapore and Glass Magazine.
Nationality: Chinese
Age: 30
Known for: Ming Xi has had an illustrious career since she hit the scene in 2009. The Asian model walked the Victoria’s Secret Fashion Show in from 2013 to 2018. Ming also starred in advertisements for labels such as Kate Spade, La Perla and H&M. The leggy beauty graced covers of magazines like Vogue China, Vogue Russia and ELLE Russia.
Nationality: Chinese
Age: 29
Known for: Sui He quickly launched into the spotlight by fronting campaigns for popular labels such as Karl Lagerfeld, Roberto Cavalli, H&M and Ralph Lauren. She also graced the cover of W Magazine, Vogue China, Harper’s Bazaar China and i-D. Sui walked the Victoria’s Secret Fashion Show from 2011 to 2018, making her one of the only Asian models with that distinction.
Nationality: Korean
Age: 33
Known for: Soo Joo Park has landed ad campaigns for famous brands including Chanel, MAC Cosmetics, Tom Ford and DKNY. Her signature platinum blonde tresses helped propel her career to even higher heights. In 2014, Soo Joo became L’Oreal Paris’ first Asian-American spokesmodel. Her list of covers includes glossies like Vogue Korea, FASHION Canada and ELLE Korea.
Liu Wen has landed the March 2016 campaign from Spanish fashion brand Mango which focuses on the 90s minimal trend. The new season mixes relaxed knitwear with lace adorned dresses and tops.The images were photographed in London at a studio with colorful backdrops. Mango has started a new campaign strategy,…
Girl With the Pearl Earrings - OK! China crowns Chinese fashion model Liu Wen as the first Asian supermodel in its April 2013 issue. After being named the very first Asian face of Estee Lauder in 2010, Liu has gone on to appear in campaigns for Tiffany & Co., H&M…
Liu Wen trades in the sexy lingerie styles of La Perla for this sci-fi chic story featured in the August 22, 2015, issue of Modern Weekly China. With a mix of retro and cutting-edge futuristic style, the Chinese beauty poses for Dario Catellani in looks styled by Karen Langley. Dressed…
Dress Up Time--Reminding us of her Zac Posen look at the Met Gala, Liu Wen poses in a selection of ball gowns for the 2nd anniversary cover story from OK! China. You may remember that OK! named Liu the world’s first Asian supermodel in a feature last year. Stylist Mintasha…
Leading model Liu Wen lands the January 2017 cover of Grazia China. Photographed by Li Qi, the Chinese stunner poses in a Puma track jacket with Chanel jewelry. For the accompanying spread, Liu models sporty chic ensembles. From cropped sweaters to little black dresses and bomber jackets, the brunette stunner…
Lucky 100 - Celebrating its 100th issue, the December 2013 edition of Vogue China enlists some of fashion's top talent for a very special issue. Mario Testino photographed 153 images of fashion and beauty pictorials with actress Shu Qi on the cover. Thanks to WWD, we have a preview of…
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ASIAN MODEL LIU WEN'S COOLEST FASHION MOMENTS
Google Search's Top 10 East Asian Fashion Models: Famous Chinese & Japanese Supermodels Lead
East Asian models, led by the Chinese and Japanese, are now an integral part of the fashion landscape. But who are the famous supermodels forging this new future? Check out Google's top 10. By Ben Arogundade.
IT WAS 1956 WHEN China Machado, an unknown young fashion model from Shanghai, became the first non-white beauty to break through fashion’s apartheid system when she began working as a fitting model at the House of Givenchy in Paris. By 1959 she was famous: discovered in New York by fashion photographer Richard Avedon, who photographed her for the February edition of Harper’s Bazaar. It was the first time an East Asian model had ever featured in a mainstream fashion magazine.
FAMOUS ASIAN FASHION MODELS ARRIVE
Now, over half a century later, famous Asian supermodels are enjoying their best time ever, as the fashion industry increasingly looks toward Asia for its financial future, and the burgeoning economy that has made them power players within the luxury goods market. Mainstream fashion has now been forced to reflect the faces of these wealthy new Asian customers within their advertising campaigns, particularly the Chinese. The size of the country's fashion industry is predicted to triple in size, to £128 billion, by 2020.
CHINESE & JAPANESE SUPERMODELS LEAD
The last five years has seen an explosion of East Asian supermodels within high fashion. Industry website models.com lists three Asian girls — led by the Chinese and the Japanese — amongst the current top 50 models in the world. They now work side-by-side with their white, and black counterparts across fashions major campaigns.
ASIAN MODELS LAND FASHION CAMPIGNS
In 2011 famous Chinese beauty Liu Wen — the daughter of a construction worker — became the face of Estée Lauder. Since then she has modelled in campaigns for Victoria's Secret, Calvin Klein, Dolce & Gabbana, H&M and Gap. She world's highest earning Asian fashion model, with $4.5 million in 2015, according to Forbes. Wen was the first Asian ever to appear on the models rich list.
Alongside this, Taiwanese male model Godfrey Gau secured a campaign for Louis Vuitton, while, Sui He — the first Asian supermodel ever to open a runway show for Ralph Lauren — fronted campaigns for H&M, Karl Lagerfeld and Shiseido. Simultaneously, Japanese supermodel and actress Tao Okamoto, known simply as Tao, has modelled for clients such as Ralph Lauren, Chanel and Alexander Wang, and is a favourite cover girl at Vogue Japan. Her popularity has been boosted by her film roles in The Wolverine and Batman vs Superman.
The Asian fashion market's bespoke editions of Vogue magazine has brought with it Chinese and Japanese-focused fashion photography and images of famous Asian supermodels, creating a new visual universe which runs in parallel to the European fashion scene.
HIGH FASHION HIGH HOPES FOR ASIA
Ever since the 1960s it has been black supermodels that have enjoyed the status as fashions ascendant ethnic minority group, but now this may be shifting. One of the fashion industry’s most contentious issues for the coming era will focus around which non-white models will secure what work, from what is a strictly limited pool, now that Asian, black and also South Indian fashion models are all competing against each other within the new multi-ethnic beauty landscape.
TOP 10 FAMOUS ASIAN SUPERMODELS
The rise of the East Asian fashion model within this new arena is well illustrated by the fact that there are now enough famous ones to compile a list of the top 10 Asian girls. While models.com ranks its girls according to the number of campaigns they do, and the money they earn, we have compiled a unique listing which ranks the top 10 Asian fashion models according to their global popularity via Google searches. Online interest in Asian supermodels is intense. Currently, approximately 41,000 Internet-users Google the phrases, “Asian models”, “Chinese models” and “Japanese models”, each month around the world. Our world top 10 is a diverse list that includes both male and female supermodels, plus all the top names, including Liu Wen, Sui He and Tao. Check out who takes the number one slot — you may be surprised.

SCROLL DOWN THE PAGE FOR THE TOP 10.
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ENTER THE EAST: Asian models are competing with other ethnicities on fashion's international stage. Tao Okamoto features on the cover of the July 2015 edition of Japanese 'Vogue', while Chinese model Liu Wen graces the front of the February 2014 edition of Australian 'Vogue'. Both beauties feature in Google search's world's top 10 East Asian fashion models. The list features eight famous Chinese supermodels, two Japanese, one from South Korea, another from Japan/Mexico, and one from Taiwan/Canada.
*ASIAN FASHION MODELS ACCORDING TO GOOGLE SEARCH
6,600
The number of people worldwide who Google the phrase, “Chinese models” each month.
12,500
The number of people worldwide who Google the phrase, “Japanese models” each month.
22,000
The number of people worldwide who Google the phrase, “Asian models” each month.
*All figures for “Asian Fashion Models According to Google Search”, supplied by Google. Stats include global totals for laptop and desktop computers and mobile devices.
10
JING WEN (China)
1,600 Google searches per month
10
SHU PEI QIN (China)
1,600 Google searches per month
10
CHIHARU OKUNUGI (Japan)
1,600 Google searches per month
9
XIAO WEN JU (China)
5,400 Google searches per month
9
ISSA LISH (Japan Mexico)
5,400 Google searches per month
8
DU JUAN (China)
5,500 Google searches per month
7
SOO JOO PARK (South Korea)
8,100 Google searches per month
6
FEI FEI SUN (China)
9,900 Google searches per month
5
MING XI (China)
14,800 Google searches per month
4
SUI HE (China)
22,200 Google searches per month
3
GODFREY GAO (Taiwan/Canada)
49,500 Google searches per month
2
LIU WEN (China)
60,500 Google searches per month
1
TAO OKAMOTO (Japan)
74,000 Google searches per month

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