Asian Cruelty
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Asian Cruelty
A place to discuss beauty brands, cosmetics, and skincare from Asia.
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While Taiwan and South Korea have more or less banned animal testing in cosmetics, exceptions were put in place for reasons such as public safety assessment, raw materials, and if testing is needed to meet the laws of a country a brand is exporting to. Because China requires beauty products to be tested on animals, any brands/products made or sold in China are assumed not to be cruelty-free. Please note that some non-Chinese brands may claim to be cruelty free for their product lines meant to be used domestically, however they may have lines made for exportation to China that still conduct animal testing and are therefore in a grey area.
Because of the popularity of ingredients such as snail mucin and honey in AB, many brands are not vegan.
This list is not meant to be exhaustive and is a constant work in progress. If you believe any parts of this list is incorrect or is in need of updating, please send a note the mods.
Cruelty Free - Brands denoted with (V) are 100% Vegan.
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Cruelty Free & Vegan Korean Beauty Brands
Cruelty Free Korean Beauty Brands (Non Vegan)
16 Brand
23 Years Old
3CE
9 Wishes
A.H.C.
Abbamart
Abib
Acropass
Aida Cosmetics
Amh
April Skin
Aromatica
Avajar
A’pieu
B-Lab
Banila Co.
Beatiqlo
Beauty Recipe
Bebecell
Beyond
Blithe
Blossom Jeju
Bonajour
Botanic Farm
Briskin
By Ecom
Byherb
CNP Laboratory
Chica Y Chico
Clio
Commleaf
Coringco
Coslys
D’Alba Piedmont
DHC
Daily Skin
Dermasby
Double Dare
Dr. Oracle
Easydew
Eglips
Everain
Femmue
Heimish
Huxley
Hygeee
Iunik
Karadium
Label Young
Leegeehaam
Nakeup face
Neogen
O’Sum
Onsiya
Peach & Lily
Pyunkang Yul
Sevendrops
Skin & Lab
Skincure Inc.
Some By Mi
Son & Park
Swanicoco
Thank You Farmer
Tia’M
Treeannsee
WellDerma
Mamonde
Mirepa
Odyssey
PH Drop
Ponyeffect
Primera
Sulwhasoo
Tony Moly
Verite
Welcome to the official cruelty free K-beauty guide . This guide has been divided into four categories – vegan and cruelty free, cruelty free but non vegan, pending and black list. I’ve personally emailed every brand listed as cruelty free (and/or vegan) in this guide to ensure that they don’t test on animals at any point during the production of their products. To read our emails simply click the image or title of each company. Companies that are pending have been emailed and I’ve gotten no response or a response that needed clarification. Companies that are black listed conduct animal testing.
It’s true, as of 2018 animal testing is banned in Korea but don’t be fooled – Korean companies testing on animals in China is still very much legal and, in many cases, required by law. To be cruelty free a company cannot test on animals anywhere in the world. Companies that choose to sell in regions where animal testing is required by law do it out of pure greed, with no regard for the animals that are killed along the way. They always have an option to pursue a different market. Hopefully this guide helps you distinguish which companies are worth supporting and which ones prioritize their wallets over their morals.
Re:p focuses on using natural ingredients and eco-friendly packaging. Their sensitive-skin friendly products often combine multiple skin care steps in a single product. ( LB certified.)
A·True harnesses the power of black tea sourced from one of France’s oldest tea brands, Compagnie Coloniale, to create a unique collection of skin care products for all skin types.
With My was created with the goal to provide you with tasteful all natural products that not only work, but also gives back while caring for the environment. (PETA certified.)
Dear, Klairs believes in a simplistic approach to skin care. Designed specifically for sensitive skin, Klairs includes only the most essential ingredients in their products to promote healthier, stronger skin.
By Wishtrend produces Vitamin C products targeting dullness, lack of elasticity and pigmentation, without filler ingredients. Created by umbrella company – Wishtrend.
Purito makes safe and honest skincare products with only with ingredients originated from nature and the most reliable EWG Green level rated ingredients.
Soo’AE is inspired by the abundance and balance of nature and the wisdom of tradition and science. They combine traditional Korean ingredients with present trends and tech.
Cosrx incorporates effective ingredients such as snail mucin, yeast ferment, and skin-renewing chemical exfoliants to transform your skin. The moment your skin meets COSRX, you can expect more tomorrow.
Glow Recipe was created by Sarah Lee and Christine Chang, industry veterans with over 20 years of experience. They promise to only bring you the best and most innovative products.
L.O.C.K Color was developed by Korea’s leading makeup artists in order to deliver a fun and edgy makeup collection with artful and playful packaging. It’s a DK Cosmetics brand.
Benton uses fresh, natural ingredients in small batches to restore skin to its original, healthy condition. The brand’s dedication to premium ingredients has brought its Snail Bee line to holy grail status.
E Nature is a naturalism brand that makes healthy products from natural ingredients. Their products contain no synthetics or parabens. (Parent company isn’t cruelty free.)
Hip Chic is a pop culture-inspired beauty brand that sells affordable, natural sleeping hair masks that restore dry, damaged hair. They are owned by DK Cosmetics, alongside Soo’AE and LOCK.
Amore Pacific , a large corporation in South Korea, owns an array of well known skincare brands including Etude House, Laneige and Innisfree. Amore Pacific claims that they, along with all the brands they own, only sell products in mainland China that are not required to be tested on animals. The ingredients used in those products are on China’s “whitelist” . However, it’s important to note that while those products might not require pre-market testing , they are often pulled off shelves for post-market testing . When it comes to determining which brands are not cruelty free, the Chinese ingredient whitelist is not taken into consideration in this guide because absolutely anything sold in stores outside of Hong Kong could still be subject to animal testing despite the whitelist.
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