ArtPro

Upik05

Introduction

The art of blockchain ArtPro makes it easy for those who buy and sell art objects over the Internet. The user-friendly platform uses many of the benefits of blockchain technology, allowing ArtPro to restore the trust that has long been absent in the art industry. Instead of relying on third-party authenticators, ArtPro stands for a consensus mechanism that provides a secure, decentralized system.

ArtPro creates a market for private dealers and contemporary artists, with a strong emphasis on new talents. The ArtPro platform will open the world of art for the masses, allowing everyone to find and acquire art objects on the internet without excessive fees, intermediaries and long training, which is typical of traditional art available only Privileged and secured people. Certificates of origin, stored on blokchejne, testify to the authenticity of each work on the ArtPro platform, and this is only the beginning.

Problem

ART AS THE STORE FOR WEALTH

Art has long been valued for more than its beauty. From Old Masters to contemporary pieces, art has been used as a store for wealth for people wanting to invest in assets that are largely immune to the movement of the financial markets. The chain of title, however, is as valuable as the work itself with complete provenance correlating with higher returns.

THE GREATEST THREAT

As much as 30% of all art sales are believed to involve forged pieces. The Deloitte Art & Finance Report 2017 lists ‘authenticity, lack of provenance, forgery, and attribution’ as ‘the greatest threat to the reputation of the art market’.

BARRIERS TO GROWTH

The online art market is yet to reach maturity and efforts to promote its growth have been futile because buyers’ concerns haven’t been addressed. The lack of transparency surrounding both condition and pricing, a shortfall of available information to educate buyers about the art and the reliability of the authenticity of a piece have been preventing the conversion between browser and buyer.

Solution & Platform

ArtPro makes it easy for anyone to buy and sell art over the web. A user-friendly platform harnesses the many benefits of blockchain technology, enabling ArtPro to restore the trust that has long been missing from the art industry. Instead of relying on third party authenticators, ArtPro favours a consensus mechanism that delivers a secure, decentralized system.

How It Works

Connects participants and stakeholders

Allows art to be browsed and filtered by type, price, artist and style

Acts as an information-rich portal for art lovers

Provides strategies for appraising and acquiring art

Enables transactions using the native APT token

FEATURES

CATALOGUE OF AVAILABLE WORKS

The ArtPro Platform offers works from emerging and established artists. Whether you’re a collector or an investor, ArtPro has something for you

PROVENANCE

Digital certificates stored on the blockchain provide complete provenance for every piece of art on the ArtPro platform

USER RATING SYSTEM

The ArtPro Marketplace uses a rating system to encourage transparency, set buyer and seller standards and drive confidence

The Platform

The ArtPro Marketplace will use a rating system in tandem with blockchain-held

reports to deliver a high level of transparency. It will create a benchmark for sellers to

aim for and buyers to seek that will be transformative to online sales.

Our AR App

The use of AR, to provide a realistic representation of art in a 3D space, will help to drive more sales and will eliminate some of the problems associated with buying art online. It will also give the app real-world utility, making it much more than just a tool for passively browsing works of art

ICO Details

General Information

Token: APT

Platform: Ethereum

Standard: ERC20

Quantity: 500 million

Price: 0.15 USD

Payment: ETH

Soft Cap: 5 million

Hard Cap: 20 million

Pre ICO

Quantity: 175 million

Start: 24.09.2018

Completion: 22.10.2018

ICO

Quantity: 75 million

Start: 05.11.2018

Completion: 14.12.2018

TOKEN UTILITY

The ArtPro token (APT) is an ERC20 token that will operate on the Ethereum network, chosen due to its strong ecosystem of developers and supported products including compatible wallets and exchanges. The APT token will perform a range of functions within the ArtPro platform and various dApps that are built upon its open source protocol.

A multi-functional utility token, APT will be used as payment for services including the purchase of artwork, the acquisition of provenance reports, and as a rewards mechanism to incentivize developers, art galleries and artists to join the ArtPro ecosystem. As the platform evolves, the number of use cases for APT will grow.

The ArtPro token will perform the following functions:

Payment: APT can be utilized in domestic and international sales to bridge the gap between buyer and vendor, making transactions more cost-effective and secure.Artists can sell their work directly to their intended audience, eliminating typical listing fees of up to 50%, with an escrow system used to lock tokens until the buyer confirms receipt of the item.

In the event of purchasing artwork from an ArtPro accredited artist for investment purposes, tokens will be transferred instantly to the seller and the buyer will be issued with a receipt, generated by smart contract upon scanning of a QR code, to confirm that the item has been inventoried and stored in a secure vault. Storage costs will also be payable using APT.

ArtPro Market

STEP 1

Buyers search for available work on the platform. Using filters to narrow the search, there is the option to view works only from verified sellers.

STEP 2

Once they have chosen a piece, the provenance report is downloaded using the APT token. When satisfied, the buyer can add it to the cart.

STEP 3

Payment is made using APT. Once the checkout is complete, the token is locked into the smart contract. If the vendor is verified, the APT Token will be released straight away.

STEP 4

Once successful delivery of the art has been confirmed or inventoried in a secure vault, the payment is released to the vendor.

STEP 5

Feedback is left by both transacting parties for our reputation system and ArtPro receive a small sales commission.

Provenance on the Blockchain

1.ERC721 token used to store the lineage of each piece of art

2.The metadata of the token keeps a hash of the current owner and transaction history

3.With every trade, we take the latest block number, owner details and sale info along-side a UUID and hash everything again

4.The history of movement of the art on the ArtPro system is stored in the immutable blockchain

5.The authenticity of each transaction can be proven by cross referencing with the corresponding ethereum block

ROADMAP

JULY 2017 Creating the ArtPro platform.

OCTOBER 2017 The formation of the main command begins.

FEBRUARY 2018 Official company registration in the UK: ArtPro Platform LTD

MAY 2018 Public release of the site and whitepaper ArtPro.

Q3 2018 Presale – ICO.

Q1 2019 MVP Beta

Q2 2019 Launch MVP with galleries and partner artists

Q4 2019 Implementation of augmented reality on the platform

Q2 2020 First ArtPro exhibition in London

Q1 2021 Issue of the quarterly Collector’s Edition ArtPro.

Q4 2021 Issue of Investment Art Fund ArtPro.

TEAM

ASHLEIGH ULYSSES

COO AND CO-FOUNDER Ashleigh’s passion for business operations and development lies in her desire to understand the motivations of everything, from the company ethos to the psychology of the target audience.

OLIVER HAMS

CEO AND FOUNDER With an extensive sales background spanning property, collectible investments and fine art, Oliver has been a driving force in the success of the companies he has worked with.

JERRY CHAI

LEAD DEVELOPER Jerry Chai is a graduate of the University of California, San Diego and senior full stack software engineer with extensive background in JavaScript and Solidity development.

ALEKSEY LADUTSKA

FRONT END DEVELOPER Skilled Front-end developer with 5 years’ experience of working in such IT companies and start-ups as FiveHeads, Appetite Soft, Data+Math, LeadLiason.

NICK VYHOUSKI

SENIOR UI/UX DESIGNER Exceptional specialist with a strong background in UX/UI with a Bachelor’s degree in Media and Communication. He worked for SelectStar, Evote, Strevus, Toptal.

NIKHIL SETHI

DIRECTOR OF MARKETING A seasoned marketer with 6+ years of advertising and community building experience. As Director of Marketing, Nikhil helped Morpheus Network raise almost $10 million in April 2018.

NEHA RANA

MARKETING & SMM, INDIA & UK Neha possesses in excess of 6 years experience in Social Media Marketing, SEO/SMO/SEM and Crowdfunding.

ANDREY ROMANOV

MARKETING MANAGER RUSSIA & CIS Andrey specialises in Russian community development and marketing.

BHAGYA SETHI

BOUNTY MANAGER Bhagya is a young crypto enthusiast with a keen interest in managing the community. He has led successful Bounty campaigns for Morpheus.Network and eByte with 10,000+ members.

ADVISORS

BORIS OTONICAR

BLOCKCHAIN ADVISOR Boris Otonicar holds a Masters Degree in Economics and Psychology from the University of Zurich.

BOBBY TOMKINS

TECHNICAL ADVISOR To date, Bobby has actively advised on over 10 ICO’s, with some of these still in various stages of development, although his earlier contributions have seen successful crowd sales with soft caps met with ease.

JAMES LONG

MARKETING ADVISOR With over a decade’s experience working the trenches in every aspect of digital marketing, the value James brings to a project is truly unique.

Jose Maria Macedo

BUSINESS DEVELOPMENT ADVISOR Following a successful career as a professional poker player, José Maria Macedo established several profitable businesses during his time at university, achieving a successful exit as well as earning multiple entrepreneurship awards. In 2017.