Are press releases a valuable tool for establishing links?
dofollow backlinks list have the potential to be very useful for link building; however, the success of this strategy is highly dependent on the manner in which the story is conveyed to journalists and on the extent to which there is sufficient motivation for them to include a link with online coverage.
In comparison to links that are marked as 'follow,' links that are marked as 'no-follow' bring very little or no value to the table in terms of search engine optimization. There are other advantages to using no-follow links and brand citations, but I'll save that discussion for another blog post.
The significance of the 'follow' link that you obtain from a website might also be increased if that website is relevant to your own. If you're working on a piece on employment law, for instance, it would be good to link to other websites that are focused on HR themes and content. However, it's doubtful that this would effect SEO value as much as having a high DA would. They are more likely to be interested in your narrative, and they are incredibly useful from a Search Engine Optimization point of view as well.
The speed at which digital transformation is occurring
There is little doubt that COVID-19 has quickened the tempo of digital transformation; yet, we are making a concerted effort not to use the phrase "unprecedented" to describe the events of this year.
Because companies and industries of all kinds are shifting their focus to do more business online, all of the website building organizations that I speak to report that they have never been busy than they are right now. It's a pattern that we've noticed before, but its prevalence has grown over the past few months as more and more businesses learn to adapt in order to stay in business. The same goes for marketing and public relations.
It indicates that the competition on the internet is greater than it has ever been, with lots of different companies vying for the same online space. As a result, brands need to be thinking creatively and combining their digital public relations strategy with their lead generation or ecommerce SEO strategy in order to really get more online exposure and visibility.
Send us a message if you have any questions regarding the ways in which we are generating demonstrable value for our customers by leveraging the power of digital public relations and search engine optimization, and we would be pleased to discuss it with you!