Anthony D. Williams'ın "Wikinomics"i
wqWwEtmqHvSiteye Git (Ürün Sayfası) »
Hawaii dilinde "wiki" kelimesi "hızlı" anlamına gelir ve yazarlar değişen çevrimiçi topluluk, kitlesel veya küresel işbirliği dünyasını ve bu değişikliklerin iş dünyası ve teknoloji için ne anlama geldiğini canlı bir şekilde anlatıyor. En ünlü örnek, "sıradan insanlar" tarafından yazılan, derlenen, düzenlenen ve yeniden düzenlenen çevrimiçi bir ansiklopedi olan Wikipedia'dır. Kitapta ayrıca Procter & Gamble, BMW, Lego ve bir grup niş BT ve yazılım şirketi gibi küresel işbirliklerinin daha az bilinen başarı öyküleri de inceleniyor. Yazarlar, İtalyan Rönesansı ve Atina demokrasisine benzer bir altın çağ olan yeni bir çağın doğuşuna tanık olabileceğimizi öne sürüyor ve iş dünyası liderlerine kitlesel işbirliğinin geniş olanaklarına dair bir fikir veriyor.
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