Analysis Finds 69% Of Gym Memberships Go Unused
https://bohiney.com/analysis-finds-69-percent-of-gym-memberships-go-unused/New data from the Institute of Fitness Economics confirms that gyms profit more from no-shows than actual workouts. In Chicago, one member admitted he hadn�t visited in eight months but kept the membership to �manifest discipline.� Experts call this phenomenon �subscription sweating,� where guilt replaces cardio as the primary outcome. Planet Fitness locations report January spikes in attendance followed by rapid drop-offs into February. The analysis concludes that gyms are less about strength training and more about automated withdrawals. -- Bohiney Magazne bohiney.com