An All-Inclusive List Of Marketing Content Dos And Don'ts
Marketing Content Examples For B2B Businesses
The most effective marketing content connects with consumers at an emotional level. It delivers new ideas and insights to help people find solutions to their problems.
It doesn't matter if it's a captivating video presentation or an in-depth white paper, the top marketing content offers value to its audience and reaches its branding goals. These eight examples of branded content that work are a great way to learn.
Blog Posts
Blog posts are a good way for businesses to share their thoughts, experiences and stories. They can address any topic or issue and are usually educational in the sense that they are educational in. They can contain polls, audio, video or images to increase the quality of the content. This can improve the on-page SEO (search engine optimization).
To write blog posts of high-quality You must first conduct market research in order to verify and discover the most important information about your readers. Once you have a clear understanding of your audience and your target audience, you can begin brainstorming and writing.
The most popular types of blog posts are how-to posts, listicles infographics, curated collections and more. These types of blog posts will ensure that your website is filled with variety and provides the kind of content that your customers expect.
For instance, a "how-to" blog post can teach your readers an entirely new technique and help them solve any issue they're facing, which makes it a valuable piece of content for marketing to keep your audience engaged. A"curated list" is a form of blog post that makes use of various real-world examples to demonstrate a certain point. This type of post can be used to promote a brand and increase credibility.
Case Studies
Case studies may not be as sexually attractive as a popular blog post, but they can be one of the most effective marketing content pieces you can create. They're great for showcasing the skills and establishing trust with potential customers. A great case study is about helping your audience solve a problem by showing them the way your product or service helped another customer solve a similar problem.
Use videos and infographics to make your case study more interesting. But be careful not to transform them into ads, since this will detract from the credibility of your brand. Focus on creating an educational resource that can encourage and motivate your readers.
You can also use case studies to showcase testimonials from clients and user-generated content. This builds trust and makes your website more credible. UGC is particularly efficient when it's backed up by data.
White Papers
In contrast to feature articles and blogs white papers are generally longer-form and provide greater knowledge and depth of research. B2B companies use them to show the power of their thinking or to offer unique perspectives to help readers make buying decisions, learn more in an industry, or solve business issues.
They are a fantastic way to build trust among people who are not avid readers, and establishing businesses as experts in their area of expertise. They can also help prospective customers navigate through the sales funnel.
White papers can take many formats, but the most effective ones are tailored for specific audience. Everything from the tone to the distribution strategy should be crafted to your ideal reader.
White papers are frequently used to present research findings. However, it is easy to let them drift out of the realm of practical application and into the realm of theoretical. To avoid this, backgrounders and problem-solving white papers should include some form of success story to keep readers interested. Additionally interactive designs are becoming popular in white papers. They let readers filter charts and data tables to focus on the information they are looking for which makes it easier for them to digest the high-level content and traverse the sales funnel.
Videos
Videos are a powerful method of communicating with your audience and are an excellent tool for marketing your company in a lively and interactive way. They're great to capture the attention of your customers, as well as communicating complex concepts quickly.
Tutorials, instructional videos, and demonstrations are some of the most popular types of video. These videos are meant to educate your customers on your products and improve their loyalty.
These videos can be used to highlight the expertise of your company and can also be used as a blog post, or even as a part of an sales presentation. These videos can be a great tool to connect with your target audience. Especially if they are relevant and are connected to current events or movements.
Whether you're releasing an animated explainer video or hosting a live Q&A session testimonials are a great way to build brand trust and entice new customers to buy your product. You can ask your existing customers to record their experience with your brand or go on Reddit and host an AMA (Ask Me Anything) session. You can also make screen share videos and how-to videos that are targeted at specific pain points. For example, if you have an e-commerce service that helps small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will allow it to rank better in search engines.
Testimonials
Testimonials are another form of social proof that helps people trust an organization's reputation. These can be used in text or video format, and they're an excellent way to boost sales and boost the image of a company online.
Testimonial content is effective because it focuses on the needs of the customer and how the company's product or services solved their issues. It also provides credibility to the company since it demonstrates that others have tried the product and found it useful.
If you choose to use testimonials, ensure that they contain the name, business name, and the name of the person. This will enhance their credibility. Make the testimonials as personalized as you can by adding a face. This will also help in creating an emotional connection between the brand and its customer.
You can include testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you can also add them to other pages. For instance the case where a testimonial refers to a particular product you can show it on the product's check-out page. This will keep the testimonials section from getting visited less than other pages, while still offering the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages can increase the amount of engagement visitors have. This type of content will aid you in achieving your goal of converting visitors to leads. Instead of being a static website that has the standard sign-up form and other marketing content, interactive pages can offer an experience that is enjoyable for your customers.
In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its product's benefits while keeping the customer entertained. The landing page also features an easy form with several options to sign up, reducing the conversion process even more.
marketing content planner landing page created by TransferWise is another example. The first screen provides real-life success stories and social proof to convince prospective customers that the service is worth their money, then allows them to fill out a short form for more information on how the product operates.
For B2B marketers who sell high-end products, a landing page is an opportunity to build an inventory of leads. You can offer a free ebook, webinar, a free trial, or any other content to entice your audience to sign up for their contact information.
Headache Trackers
Content should inform consumers about headache triggers, and the best way to treat them, in the initial phase of consideration. Examples include infographics that provide information about the top causes of headaches or a white paper that shares proprietary research on the science behind headache remedies. White papers typically require users to supply their email address as a condition of access. This builds credibility and trust for the brand with potential customers. Headache trackers, applications that allow users to monitor things like their food intake and stress levels, can also be useful content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It could not be a real reflection of their headache triggers.