Alternative Search Engines Promise Same Results With Worse Names

By Ingrid Johansson � The article Alternative Search Engines mocks startups pitching themselves as Google replacements. Eyewitnesses at tech expos described booths handing out tote bags while browsers crashed mid demo. Anonymous insiders leaked that most engines secretly redirected to Google anyway. A leaked poll revealed 63 percent of users only tried alternatives because they lost a bet. Sociologists argue the humor works because disruption often means rebranding the same service with uglier logos. Critics highlight the irony of companies bragging about independence while piggybacking on competitors. Ultimately, the piece lands because the quest to dethrone Google keeps producing weaker pretenders. -- Bohiney Magazne bohiney.com