All you need to know about white pages

Hi everyone! We always monitor telegram group chats to know what’s relevant for you guys. Recently we found out that many publishers don’t really know what a white page is. This article covers the meaning and essence of white pages, as well as how to create one.

What is a white page?

A white page is what a moderator sees whilst looking at an ad campaign.

What does it do?

It’s pretty simple. White pages help you not get banned while driving traffic with forbidden offers on any platform. For example, nutra is prohibited by Facebook rules. And if a publisher wants to work with a Facebook-forbidden product, they have to use a content substitution service, i.e. cloaking. White pages are a necessary element of cloaking since moderators decide whether the ad campaign is valid or not by looking at a white page.

Some affiliates think that a white page must resemble an offer they work with, although it’s not true. It’s weird that someone would even think so.

The white page should resemble not your offer, but your creative. A moderator won’t see your product, they’ll only see its creative. And this way, while considering your ad campaign, a moderator will decide whether your creative meets their platform’s advertising norms or not, and after that, they will look at your white page to see if that creative goes along the page. 

Although this isn’t even that necessary. It’s recommended, but there were such cases when a really aggressive adult-themed creative made it through moderation, and their white page didn’t match that creative. But remember that Facebook algorithms are constantly improving, and what works today may not work in the future. 

So, make sure to make your white pages match your creative’s theme to lower your risk to be banned.

The difference between White and Black pages

A white page is a quality landing page to pass moderation.

A black page is a landing page created by an affiliate network to sell a product, it’s appealing to customers.

To go into detail about this question, we need to understand how cloaking works. Cloaking makes moderator-bots see a white page when they’re clicking on the offer link. They will sense nothing bad and will approve your ad campaign. 

And when your ad will be approved, users will go to the black page by clicking on your link. The back page is the one that actually sells your product. Black pages don’t meet Facebook’s advertisement standards, so they would just be banned. 

How do you install a white page?

There are several ways to get a white page. For nutra it’s really easy. For instance, if you sell joint remedies, your white page may contain an article on joint health, etc.

As an example, we’ll demonstrate to you advertising joint healing products in Italy. 

There are 2 ways.

First way

By using a spy service. Open a service and adjust your filters to nutra ads. Find something on your topic and go to their website. 

It’s good if it’s just one page, really short and simple. And we’re not looking for big and complex websites with many contents and links, because we don’t know HTML and CSS properly to work with these kinds of sites structure. So, look for one-page websites for your own convenience, and if you want to, use a bigger site, if you know how.

Next, open a program that downloads websites. HTTrack for Windows, or SiteSucker for Mac.

The downloading process is easy. For example, you just need to insert a website URL into the SiteSucker’s searching bar, and it’ll do the thing. After, you will have a downloaded folder with website files on your computer.

You better not download websites using the Save As… button. 

Then, open that folder of that downloaded archive and upload it to the server. 

Clear it from trackers. The most common trackers are Fb Pixel and Google Tag Manager. Open the main .html file in a text editor program and search for these tracker names. 

Delete trackers from the beginning to the end, from <script> to </script>. Look at this screen here:

Number 1: delete text from one arrow to the other.

Number 2: <!—TEXT > - this is what a comment that doesn’t have an impact on the code looks like. So, you can just delete it. 

If you don’t use a spying service, then use the second way.

Open Google and set your advanced search like this:

You can also turn on Italian proxy.

After this, translate your query into Italian and google it. Look for simple websites with no videos or many pictures, without paying forms and things like that. Download the site as we did in the first method. 

Although if you found a good white page but it has a video of something else that you don’t need to complicate your life, then you can just delete these kinds of elements by yourself. 

Open a website, right-click on the element you want to delete, and then click View Page Source. To show you how to do this, we’ll delete a Facebook logo.

It will open you the page’s code that may be hard to read at first. But when you put your cursor anywhere on the screen, it’ll be highlighted in the code, like so:

Then make a screenshot of it, and go to the website’s root directory (before editing the site, it should be installed to your server), and delete the element that was highlighted. This way, you can get rid of unwanted website elements easily.

However, this procedure can go wrong sometimes, so in order to not fail, copy and save the original file to be able to start over.

It’s really easy to delete what shouldn’t be deleted. Sometimes also, a website won’t work after all these actions, and you’ve already saved the file, so there can no longer be any Ctrl-Z. So, edit carefully, screenshot all your movements, memorize numbers of edited lines, etc.

In conclusion

Congrats! Now you know more about white pages and how to create them. Try it out, test your offers, and get your profit.

Best regards,

Webvork