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The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here. Calls for consumer boycotts and ethical consumption are commonplace in developed democracies. Yet, while early scholarship on boycotting saw it as a phenomenon only in developed democracies, we find that it is also practiced in non-democratic countries, including in the Middle East and North Africa MENA. Brands like Coke and McDonalds are powerful symbols of U. Yet we show in an article published in Politics, Groups and Identities based on our research in Algeria that boycotts of U. Boycotts are likely to be more successful for these product types because they reduce direct and information costs and enable social network enforcement. The susceptibility of symbolic U. For public diplomacy practitioners, this highlights the strong potential of business and trade relationships to directly speak to foreign publics. We surveyed Algerian students after the Abu Ghraib scandal and Algerians in in a nationally-representative sample in order to evaluate the extent of boycott participation and the conditions under which citizens are more likely to translate their intentions into buying choices. We asked about soda, clothing and mobile phones. A few American clothing brands are available, and knock-offs are common. Algerians can choose between the American mobile phone brand, Motorola, and Asian and European brands. We found that almost 60 percent of Algerian students claimed to be boycotting U. The findings were similar in the nationally-representative survey Table 2. Consistency between self-reported boycotting and brand preference is higher for soda—a visibly-branded product that is substitutable, consumed publicly, symbolic of identity, and associated clearly with country-of-origin—than for clothing, which has similar features but low brand visibility. For mobile phones, which had few substitutes in , and have low symbolism, brand visibility and country-of-origin clarity, boycotters are no more likely than others to avoid an American brand. Yet as a result of the long-standing Israeli-Palestinian conflict and U. Western clothing right. Boycott participation varies in the Arab world, according to survey research that we and others have conducted. According to the Transitional Governance Project , participation is low in some countries 14 percent in Tunisia, 18 percent in Libya and high in others 31 percent in Jordan , suggesting that geographical proximity to Palestine and Iraq is a key explanatory factor. Boycotting is likely to be higher in countries directly affected by U. Levels of anti-Americanism may also explain these differences. The Arab Barometer found that proportions of respondents with negative views of Americans as people were high in Jordan 68 percent , Palestine 61 percent , and Algeria 48 percent , but low in Lebanon 16 percent. Negative views of American culture in general varied similarly—49 percent Jordan , 40 percent Palestine , 37 percent Yemen , 32 percent Morocco , 31 percent Algeria , and 14 percent Lebanon. To be sure, this research was conducted in Algeria and may not apply everywhere, but it is already powerful evidence that Middle Eastern citizens despite—or perhaps because of their authoritarian governments—engage in ethical consumption. Yet boycott campaigns may not harm their targets. Our study suggests that boycotts rarely work because few target substitutable goods closely linked to identity symbolic and visible which reduce direct and information costs and enable social network enforcement. That boycotts are so appealing highlights the powerful link between nations and products their companies and entrepreneurs design, produce and market. Public diplomacy practitioners can partner with the private sector to build bridges with foreign publics by producing goods they desire and, ideally, developing business relationships with local firms to produce and sell goods. This piece was authored by Lindsay J. Benstead and Megan Reif. The United States, which introduced the concept of soft power to the world and increased the positive awareness of its country in the world through this concept, is one of the countries that uses cinema diplomacy most Prior to the uprisings in the Middle East and North Africa, economic, political, and internal security policies were considered to be fundamental features of authoritarian regime maintenance. However, in her new book, COVID has brought attention around the world to many Indian traditions that promote and sustain good practices for mental, physical and spiritual health. Foremost among them is the Namaste, a greeting that has been As the expression of soft power gains currency in the 21st century, it is relevant to note that India has shared culture with several important civilizations with public participation. One of the immediate references is Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. Interested in contributing to the CPD Blog? We welcome your posts. Skip to main content. Boycotts and Public Diplomacy: Lessons from Algeria. Jun 26, Lindsay J. Print as pdf. How We Conducted our Research We surveyed Algerian students after the Abu Ghraib scandal and Algerians in in a nationally-representative sample in order to evaluate the extent of boycott participation and the conditions under which citizens are more likely to translate their intentions into buying choices. Public Diplomacy and Business To be sure, this research was conducted in Algeria and may not apply everywhere, but it is already powerful evidence that Middle Eastern citizens despite—or perhaps because of their authoritarian governments—engage in ethical consumption. CPD Research Fellow, June 26, April 25, Do Donor Endorsements Help or Hurt? June 14, Public Diplomacy in Libya. December 14, Cultural Diplomacy Through Turkish Cinema. By Halid Bulut Blog. New Book on National Narratives. By Aparna M Sridhar Blog. By Sudarshan Ramabadran Blog. Visit CPD's Online Library Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. Reimagining Public Diplomacy for the Digital Age. Fieldnotes from the Bay: Why are there diplomatic offices in Silicon Valley? Phone: Email: cpd usc.
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Boycotts and Public Diplomacy: Lessons from Algeria
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