Airbnb Seo Strategy
Part 1: Airbnb Market and keyword research
Inside the first part we discussed the SEO factors which affect your Airbnb listing views a little. Now I’m going to share some free tools with you to help figure out what your Airbnb keyword strategy is destined to be.
Precisely what is an Airbnb Keyword?
Airbnb keywords will be the first step toward your Airbnb SEO technique for your listing. Unlike suggested by its name, keywords might be more than one word. As an example “Airbnb Vancouver Yaletown” would all be regarded a particular keyword. Keywords are separated with a comma. Airbnb keywords are necessary information that assists the Airbnb algorithm prioritize listings, based on a searcher’s enquiry.
How to get Your favorite luxury Airbnb Keywords
We would like to build a search engine strategy throughout the highest volume and most relevant search phrases people use who are searching for listings like yours. There’s a number of ways to try this.
Recall what the intent behind previous guest visits are. That is gold. I live all-around a hospital and guests have decided my listing designed for this reason. So I’ll be sure to range from the hospital name within my listing SEO. Similarly, I live near to a desirable neighbourhood and may even include that keyword inside my Airbnb SEO strategy. If you discover you get much traffic because you’re all-around a conference center, sports area or other high traffic party venue, those are great choices to make your keyword strategy around too.
2. Consider important sites and attractions you reside all-around. Are you living near special attractions, famous parks, buildings of interest that the city’s tourism board promotes? Then include those keywords for the following part!
Now we’re likely to apply free research tools to identify your very best Airbnb SEO strategy.
Keyword Suggestions For Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and design from the following but fill it up together with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll go to a set of suggested keywords which are generated. They are other more specific keyword combinations that individuals typing in the phrase above are using. Choose as much as 5 of the most relevant keywords because we’re then going to see their monthly search volumes. We’re searching for the best search volumes which are most recent to your listing.
Part 2: Airbnb Keyword Volume
Together with your 5 keywords, now confirm the monthly amount of searches with the link below:
Don’t forget to incorporate any special locations or tourist sites if they’re close to your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This gives you an concept of a normal monthly search volumes by people specifically seeking short-term rentals near your listing, playing on your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword should be the highest volume and will be the principal keyword you’ll build a technique around. You’ll also provide some useful listing variations which will be convenient later. Make sure you write them down, in addition to monthly search volume.
You ought to are in possession of the next keywords:
Primary keyword that is very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific in your location. Never make sure they are to much time. The length inside the examples below are very effective.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You have Airbnb keywords that could be applied to make an Airbnb SEO strategy.
Part 4: How you can~the way to~tips on how to~the best way to~ways to Apply Keywords For your Airbnb SEO Strategy
The Airbnb keywords you researched in the previous section can finally get applied to your listing. When placed correctly as instructed below, your brand-new Airbnb keywords will direct the Airbnb algorithm to get started on favouring your listing when potential guests search.
We’ll use the previous keyword “airbnb victoria oak bay” for example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish Two bedroom
Airbnb Description. Ex: Outside of Oak Bay at the end of your quaint Victorian street….
Airbnb Image SEO. You may have to re-upload the same images again however, this is important. Whenever you save the look on your pc now, perform following. No capital letters, no spaces (use hyphens), no special characters. Your entire image file names will want to look like this when you re-upload to the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t must include airbnb in the file names. Utilize other keywords within your image SEO naming to improve the likelihood of showing up for anyone more specific searches too! If you’d prefer to learn more about SEO file naming for image and video, you are able to check this page.
Airbnb Custom URL SEO. This really is still quite recent from Airbnb so not many people have carried this out yet. Inside the manage your listing page, you’ll get the option under the title and description edit section. Here’s an examples I used with my keywords “oak-bay-victoria”. You can learn more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly 6 months ago, I can confirm it's got doubled the number of times my listing has been seen. As mentioned earlier, I am aware most of my guests are seeking accommodations near the hospital, and so i made a listing geared toward that traveller group and constantly go to the superior. I kept high of the descriptions the identical because they included the principal and secondary seo keywords. It can help me to rate my listings too many times. Make sure you affect the image file names, titles and descriptions, and be sure the calendars are synched. Do this, visit the hosting dashboard, manage-your-space/availability and after that check out synch calendars.
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Now that you’ve applied your Airbnb SEO terms in your listings, we’re ready to enter into growth hacking methods for Airbnb hosts that produce your short-term rental more profitable, gain more reviews that are positive and reduce the chance of problem guests.
More information about airbnb growth hacking take a look at this popular resource.