Affiliate BD Manager

Company: KuCoin Exchange

Key Responsibilities
* Develop and execute affiliate and KOL partnership strategies to drive user acquisition and engagement in Kazakhstan.
* Identify, onboard, and manage relationships with local KOLs, influencers, content creators, affiliates, and community partners.
* Build and maintain a strong local partner network across social media platforms, communities, and relevant channels.
* Negotiate partnership terms, manage campaigns, and optimize performance based on key growth metrics.
* Monitor campaign performance, analyze ROI, and provide data-driven recommendations to improve acquisition efficiency.
* Collaborate with global marketing, operations, and product teams to launch localized growth initiatives.
* Stay updated on local market trends, competitor activities, and emerging influencer/community opportunities.
* Support local events, community activities, and partnership initiatives to strengthen brand visibility.
Requirements
* 3+ years of experience in affiliate marketing, KOL/influencer partnerships, business development, or digital marketing.
* Strong understanding of the Kazakhstan market with an established network of local KOLs, influencers, affiliates, or online communities.
* Proven track record in sourcing, negotiating, and managing partnership relationships.
* Strong communication, negotiation, and relationship-building skills.
* Data-driven mindset with experience tracking campaign performance and growth metrics.
* Ability to work independently in a fast-paced, international environment.
* Fluency in Kazakh and/or Russian is required; strong English communication skills are preferred.
* Experience in fintech, technology, gaming, or digital platforms is a plus.
Preferred Qualifications
* Existing network within Kazakhstan’s creator ecosystem, online communities, or affiliate marketing channels.
* Experience managing performance-based partnerships and incentive programs.
* Understanding of regional social media platforms and digital marketing trends.

apply