Advertising in Telegram: How to Promote Your Brand for the Fastest-Growing Messaging App
With over 900 million monthly active users, Telegram has become one of the extremely popular messaging platforms on earth. What started as a privacy-focused substitute for WhatsApp has evolved into a full-fledged ecosystem for communities, content creators, businesses — and advertisers.
In this informative article, we’ll explore how telegram advertising, important unique, and how you can use it to develop your brand or business effectively.
🧠 Why Advertise on Telegram?
Telegram offers several advantages that make it a perfect platform for advertisers:
Highly Engaged Audiences: Telegram channels and groups foster strong communities with good interaction rates.
Niche Targeting: You can promote to very specific interest groups, from crypto and tech to fitness and fashion.
Global Reach: Telegram is specially popular in regions like Eastern Europe, South Asia, the Middle East, and Latin America.
Ad-Free User Base (Until Recently): Telegram introduced official ads only in late 2021, so the platform continues to be relatively new for advertisers — meaning lower competition and much better ROI.
🛠️ Main Advertising Methods on Telegram
There are three main methods to advertise on Telegram:
1. Telegram Sponsored Messages (Official Ads)
In 2021, Telegram launched Sponsored Messages, which can be native ads shown in public areas channels with 1000+ subscribers.
Key Features:
Text-only format (no images or videos yet)
Up to 160 characters
Shown to relevant users based on the channel's theme and language
CPC (Cost-per-Click) bidding model
Link tracking and analytics supported
To get going: Visit Telegram Ads Platform and register your company.
2. Influencer or Channel Advertising (Unofficial)
This is regarded as the popular form of advertising on Telegram. You pay Telegram channel owners or group admins right to post your posts.
Typical Ad Types:
Sponsored posts or product shoutouts
Banner promotions or pinned messages
Giveaways, contests, or collaborations
Where to Find Channels:
Telegram itself (search or explore relevant channels)
Marketplaces like Telega.io, AdGram.io, or Telemetr.io
Tips:
Check engagement (not only subscriber count)
Ask for performance stats before buying
Use UTM links or promo codes to trace ROI
3. Your Own Telegram Channel or Bot
Build your own audience and advertise directly to them. This is really a long-term strategy, but the most powerful.
Ways to grow and monetize:
Share valuable content (niche-focused)
Promote products, services, or affiliate links
Use bots or mini apps to interact users
Sell ad space along with other brands
💡 Best Practices for Telegram Advertising
Target the Right Audience:
Focus on relevance, not just numbers.
Smaller, niche channels often convert superior to huge, generic ones.
Use Clear Calls to Action (CTAs):
“Join our channel,” “Click to learn more,” or “Use code TELE10 for 10% off.”
Track Performance:
Use UTM parameters, promo codes, or tracking links (like bit.ly or Google Analytics).
Be Transparent:
Telegram users appreciate authenticity — avoid overly salesy language.
Test and Scale:
Start having a small budget, test different channels and formats, then scale depending on results.
📊 How Much Does Telegram Advertising Cost?
Prices vary widely determined by:
Channel size
Audience location and niche
Type of promotion
Estimated costs (at the time of 2025):
Small channels (1k–10k members): $5–$50 per post
Medium channels (10k–100k): $50–$300
Large channels (100k+): $300–$1000+
Sponsored messages on Telegram Ads start at €2 per 1000 impressions, based on targeting and competition.
🧩 Telegram Ads vs. Other Platforms
Feature Telegram Ads Facebook/IG Ads Google Ads
Ad Format Text-based Image/Video Search, Display
Targeting Based on channel/topic Behavioral/Demographic Keyword/Demographic
Cost Low to moderate Moderate to high Moderate to high
Organic Reach High Low N/A
Direct Access Yes (via bots/groups) No No
Telegram ads tend to be community-driven, making them perfect for companies that rely on trust and niche appeal.
🎯 Is Telegram Advertising Right for You?
Telegram advertising is often a strong fit if:
✅ Your audience has already been active on Telegram
✅ You sell e-books, services, crypto, tech, or education
✅ You want high engagement over mass impressions
✅ You're looking for a cost-effective and direct channel
It might not be the best choice in case you are targeting general audiences that are not familiar with the app or you require rich media ad formats like video.
Telegram is not really just a messaging app — it’s an advertising and marketing platform with real potential for brands and creators. Whether you're buying sponsored messages, working with influencers, or building your individual community, Telegram offers just about the most underrated and high-ROI ad opportunities in today’s digital landscape.