Advantages of Hybrid events

For the past two years, the way we look at events and host them has changed drastically. Now, as we enter a new year, we’re finally adapting to the new normal. While there was nothing great about the pandemic, it has left us with some learnings. We’ve seen virtual event platforms emerge as winners, and now, it’s all going a notch higher. In the new normal, we’ll see a boost in hybrid events. As a result of this, hybrid event platforms are seeing a spike in demand.

Now, the first thing that might have come to your mind what’s the difference between hybrid events and virtual events. Virtual events are held entirely online. There’s no in-person interaction. On the other hand, hybrid events involve the best of both worlds. Some part of the event is held in the virtual world, and the other part of it is in the form of an in-person event. In-person events that are hybrid are more engaging and flexible in nature. In-person events use the physical space and virtual event platform capabilities to host digital scavenger events, trivia, and more.

Now that you’ve understood the meaning of hybrid events, let’s look at its advantages:

1. Best of both worlds: Hybrid events offer the best of both - in-person events and virtual events. The audience can enjoy the benefits of virtual events, and on the other hand, hybrid events facilitate in-person interactions. This way, hybrid events create cross-networking opportunities for businesses and audiences.
2. Increase in footfalls: In-person events have a limitation on the number of attendees. And virtual events platforms facilitate a large audience, but it has their own restrictions. With a hybrid event platform, you can allow the person to attend the event physically as well as virtually, therefore attracting a bigger audience. Furthermore, whereas in-person locations can only accommodate a certain number of virtual attendees, there is virtually no limit to the number of virtual attendees you can have.
3. Increased ROI: Hybrid events and hybrid event platforms are more scalable and are slightly easier to host. The cost involved is not as high as in-person events and it offers more features than virtual events. Therefore, it’s the best solution for today’s time. That’s not all, if we look at the maths, it works out to be better than in-person events and hybrid events. It reduces the financial risk involved in hosting an event. This way, a business can host multiple events at the same cost as one in-person event.
4. Lower travel expense: The whole team doesn’t need to travel for the event. Some members can control the event virtually and yet add value to the event. This way, the cost of travel is reduced significantly. Not just travel costs, accommodation costs are also reduced significantly. That’s why, many businesses are choosing hybrid events and hybrid event platform.

These are the benefits of using hybrid events and partnering with hybrid event platforms. If you have any questions related to hybrid event platforms, you can reach out to the experts. So, for your next event, will you leverage the power of hybrid events and amplify the success of your event?