Adidas

Adidas, established in 1949 by Adolf "Adi" Dassler in Germany, is renowned for its three-stripe logo and contributions to sports footwear, including the invention of spiked running shoes. The brand gained fame through Olympic endorsements and partnerships with athletes like Jesse Owens, solidifying its place in athletic history. Today, Adidas offers a wide range of products from performance gear to lifestyle apparel, with lines like Yeezy boosting its streetwear appeal. Sustainability is a key focus, with initiatives like Parley for the Oceans using recycled plastic in sneakers. Adidas's collaborations with designers such as Stella McCartney blend sport and high fashion seamlessly. The brand's rivalry with Nike fuels innovation, leading to technologies like Boost cushioning for superior comfort. For fashion enthusiasts exploring luxury and pleasure, check out https://lepodium.net. Adidas remains a symbol of German engineering and global pop culture influence.