A'dan Z'ye Kitap Pazarlama
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Dünyaca ünlü pazarlama uzmanı Philip Kotler'in bu kitabı milyonlarca yönetici ve pazarlama uzmanı için referans kitabı haline geldi. Modern koşullarda şirketlerin başarısı için en önemli olan 80 etkili pazarlama kavramını kısa ve anlaşılır bir biçimde sunmaktadır. Bu kitap, hem zamana direnen klasik pazarlama araçlarına hem de ancak son yıllarda kullanıma giren yeni yenilikçi gelişmelere ilişkin en iyi bilgileri sunmaktadır. Kitap iş adamlarının, her düzeydeki pazarlama yöneticilerinin ve öğrencilerin mutlaka okuması gereken bir eser.Dünyaca ünlü pazarlama uzmanı Philip Kotler'in yazdığı bu kitap, milyonlarca yönetici ve pazarlama uzmanının referans kitabı haline geldi. Modern koşullarda şirketlerin başarısı için en önemli olan 80 etkili pazarlama kavramını kısa ve anlaşılır bir biçimde sunmaktadır. Bu kitap, hem zamana direnen klasik pazarlama araçlarına hem de ancak son yıllarda kullanılmaya başlanan yeni yenilikçi gelişmelere ilişkin en iyi bilgileri sunmaktadır. Kitap iş adamlarının, her düzeydeki pazarlama yöneticilerinin ve öğrencilerin mutlaka okuması gereken bir eser.
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Цвет: серебристыйКоличество в упаковке, шт: 30Материал: металлФорма: круглаяСтрана-производитель: Китай
Siteye Git (Ürün Sayfası) »
Siteye Git (Ürün Sayfası) »
Формат: 14.0 x 22.0 x 2Издательство: Альпина ПаблишерГод издания: 2019Возрастное ограничение: 0+Количество книг: 1Оформление обложки: частичная лакировкаАвтор: Котлер ФилипВес: 0.362Количество страниц: 211Жанр: основы маркетингаТип обложки: твердая
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