Ababkov Yu.N. vb. "Turizmde pazarlama"
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Ders kitabı, turizm işletmelerinin piyasa koşullarındaki pazarlama faaliyetlerine, turist talebinin motivasyonel temellerine ve turizmde tüketici davranış modellerine yönelik modern yaklaşımları ortaya koymaktadır. Ders kitabı turizmde pazarlama sistemlerini, turizm işletmelerinin piyasa koşullarında pazarlama faaliyetlerine yönelik modern yaklaşımları ve turizm endüstrisinde pazarlama yönetiminin organizasyon yapılarını incelemektedir. Orta mesleki eğitim eğitim kurumlarının öğrencileri, turizm üniversiteleri öğrencileri ve turizm endüstrisindeki pratik çalışanlar için.
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