AMP (Accelerated Mobile Pages) stories
AMP stories are becoming more and more popular
Here is the new mobile trend of the hour: AMP Stories. Developed by Google in 2017, it would further improve mobile navigation for users while providing original visibility. The visual is more engaging and dynamic and the content is specifically optimized for the increasingly popular mobile. Companies can use this new communication tool to promote their products and services.
What is AMP?
AMP format refers to content optimized for viewing on mobile. This page size is lighter and faster to load on a small screen. The Accelerated Mobiles Pages was created in 2016 by Google. Content publishers can adapt their speech to mobile browsing. So this is a new content format.
What is the AMP Stories?
AMP Stories have featured pages on several popular social networks like Snapchat and Instagram. Optimized for mobile viewing of pages, they offer a new type of visibility. The user experience offered is pleasant and simple. They can include images, text, video, sound, and interactions. The advantage is that there is no size limit for creating a story. There is no doubt that marketers can tell you that the use of dynamic visuals is increasingly attracting the attention of consumers.
What are the advantages of search engines?
Accounts that publish optimized content in AMP format are more likely to rank in the top positions on the Google search engine from a small screen. It is therefore beneficial for any company that wishes to focus its communication axis on the mobile to use this format. Higher rankings on Google help attract new potential customers and gain notoriety with them. This is a new model of information that is offered to Internet users on search engines.
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