A/B testing for FinTech. Tools

In the previous business post, we considered what is A/B testing. Today I show you the best useful tools for it.

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I excluded overpriced solutions such as Oracle, Adobe, Hubspot, Evergage, they fit more for enterprises. 

Google Analytics & Optimize. The free option for almost all of your A/B testing needs.

For Enterprise brands is needed to sign up for the Google Analytics 360 suite – which includes Optimize 360 with the same functionality.

⭐FREE for Pro⭐

1. Vanity is an experiment-driven and datastore agnostic development framework for Rails.
2. Django-lean is a split testing framework for implementing tests in JavaScript, Python, or Django template code. It also gives you administrative views for analyzing the results of those tests.
3. Wasabi A/B Testing Platform is an API driven, real-time A/B testing service, that empowers users to use their own data and run experiments across all devices. Wasabi is the experimentation platform for TurboTax, QuickBooks, Mint.com, and other Intuit offerings.

PAID. But has a free version

Zoho PageSense. Affordable, scalable CRO & personalisation. Prices start from $18/mo up to 10,000 monthly visitors.

Nelio AB Testing. The best A/B testing plugin for WordPress. Prices: from $29/mo.

Five Second Test is a simple method of A/B testing images and designs to find out what information they are giving away within the first 5 seconds of viewing it. Multiple variations of an image or design is shown to visitors and a few questions are asked around them to measure which one conveys the closest message.

Leadformly. Web form A/B testing from the best form builder in the industry. Prices start at $37/mo, free trial available.

Optimizely is an Enterprise A/B and CRO tools with high prices. 

VWO is a lot like Optimizely but a lot more budget-friendly.

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