A perfect welcome
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A perfect welcome
Most people know that sending a welcome email is essential when someone signs up for your mailing list, but few know how to create a compelling welcome email series. A well-crafted welcome email series can help increase customer loyalty and keep customers coming back for more. To create a successful welcome email series, you need to carefully plan each email’s content.
Here are some tips on what topics you should include in each email.
The first welcome email is a perfect time to introduce your company and its products. When someone signs up for your mailing list, they probably don’t know anything about you yet, so briefly explaining what your business is all about in the first email is vital. Moreover, most people are interested in learning about new products and services, so sharing a preview of what’s in store for the future can give them something to look forward to.
-Introduce company/products briefly
-Talk about any statistics or data that support what you’re selling
-Share some notable clients (or testimonials) to show how successful your business has been
-Include a product/service sneak peek to make people look forward to what’s coming next
There are several ways you can write the second welcome email in your series. Having said that, it’s usually a good idea to address the needs of your target audience in this email. Sharing any interesting statistics or data that supports what you’re selling is a good idea, as well as sharing some notable clients (or testimonials) to show how successful your business has been so far.
-Address the needs of your target audience
-Share any interesting statistics or data that support your business
-Include any notable clients (or testimonials) from your customer base showing how successful your business has been
-Include a call to action for customers to engage with your company
After showing your company and product updates, talking about your customer base, and introducing new products, the next step is to ask for their involvement. This can be done subtly by asking them what they’d like to see more of or what challenges they face in relation to your business. It also doesn’t hurt to include a call to action asking them to engage with your company either on social media or through another means of communication.
-Ask them what they’d like to see more of or any challenges faced in relation to the business
-Gently (but directly) ask them to join you on social media or contact you in another way
-Include a call to action asking customers to engage with the company
One way to keep customers engaged is by offering helpful content and resources that they can reference whenever needed. This could be a relevant article, a tutorial video, or a special promotion that you don’t want them to miss out on.
-Offer useful articles, tutorial videos, or special promotions that people can reference anytime they need help
-Mention any notable clients (or testimonials) who found this content helpful or engaging
Additional notes: It can be beneficial to write one email at a time and then send all 4 emails in order (so that they don’t receive them all at once) – this can be useful for tracking responses. Also, if time allows, it would be beneficial to collect feedback on which types of content people like most (if any).
-How to create a welcome email series
-What are the topics that each welcoming email should cover
-How to increase customer loyalty and keep customers coming back for more
-What are some helpful tips for ongoing communication with new customers
A welcome email sequence/series is a series of emails that you send to a new customer after they first purchase or sign up for your product or service, and welcome them as a new client.
A welcome series is a great way to welcome new customers and update them on your latest products, services, and promotions. A welcome series typically consists of 4-6 emails sent over 2 weeks to 2 months. By sending a series of welcome emails, you can ensure that your customers receive the information they need and stay engaged with your brand.
The welcome email examples below provide a great starting point for creating welcome emails.
It is recommended to send welcome emails immediately after people subscribe. This welcome email will introduce your brand and serve as the first impression of the many emails they will receive in the future.
Welcome emails should contain between 200-300 words.
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We’ve partnered with thousands of churches, and with their help, we’ve crafted a church welcome speech that simply works. Members and guests are actually taking action in response to the speech! We know you have a ton on your plate, and since we love seeing churches thrive, we’re giving you this church announcement template completely free! (It’s the least we can do to lighten your load!)
We have kept this formula simple and straight-forward; you can pretty much copy, paste, and then tweak to fit your needs.
We call it the Cornerstone Method. It’s the building block for earning trust by making your people feel welcome and providing them a clear next step. Your goal here is to collect their information in order to effectively follow-up church guests after their visit.
If you fail to gain a guest’s contact information, then you can’t follow-up with them (scratching your head about follow-up? Make sure you aren’t making any of the 3 critical mistakes of guest follow-up ). If you can’t follow-up with them, then your chances of building that relationship with them has failed. Hence the name “cornerstone”; without this basic foundation, nothing else can be built.
Welcome! I am glad you’re here and chose to spend the morning with us! My name is Adam, and I am a part of the welcome ministry at City Church. My family and I have been here for 3 years and love being a part of this amazing community.
Our church is focused on and dedicated to building up strong Christian families; hopefully you will get a chance to see and experience that as you worship with us today! A recent example of how we are striving to build up families is the parent workshop we had this last week.
As I mentioned a moment ago, I am glad you are here with us! If you are a first time guest, we’d love to connect with you! We know everyone prefers a different method of communication, so you can either fill out a connection card in the seatbacks in front of you and drop it in the offering plate later in the service, or take out your phone and text the word Welcome to 816-482-3337. We hope to provide you important information about our church, open a personal line of communication, and give you everything you need to see if this place is a good fit for you!
Again, Welcome and if you have any questions please stop by the Welcome center. Stephanie would love to chat, and she has a free gift for you!
You might be wondering why this welcome speech at church works so well…
For most of your guests, you will be the first impression they get of the church and what kind of people are in your community. People like to put a name to a face and they will connect even deeper if you share a little about yourself, too. We recommend introducing yourself with your name, your role in the church, how long you’ve been in the church, and some connection to the community.
Now, it’s time to get to the heart of your church. Who are you as a community and what do you stand for? This is a perfect place to tell a super quick story or give an example of your church living out that value in real life. Use specific numbers, groups or events for greater impact.
Sometimes, you have to tell people exactly what you want them to do. Otherwise, they aren’t going to do it. Spelling out your expectations clearly and having multiple ways for people to provide their information is crucial. We aren’t begging here though, just simply providing the different options and asking them to complete the action you want them to take.
Before they take action, they need to be able to answer the question “Why?” Let them know what they can expect if they give you their information as well as the benefit of doing so. It’s also ok to talk about what others have thought in order to prove that it’s ok to trust you and your church.
Use the Cornerstone Method this weekend to connect with your guests and members and get them to take action! PLUS, we thought it would be helpful for you to have a Cornerstone Method Worksheet (link directly to your new PDF resource) with not only the copy and paste script, but also questions to help you form the perfect welcome speech for your congregation.
P.S. If your church has a different goal in mind for your church welcome speech , say introducing a new program or inviting your congregation to sign up for an event, check out this free welcome talk training video series ! You can download each script to this 5-part series as well.
P.P.S. What is the most important goal your church is trying to accomplish during the welcome speech? You may also want to check our guide on church welcome letter .
We’ve partnered with thousands of churches, and with their help, we’ve crafted a church welcome speech that simply works. Members and guests are actually taking action in response to the speech! We know you have a ton on your plate, and since we love seeing churches thrive, we’re giving you this church announcement template completely free! (It’s the least we can do to lighten your load!)
We have kept this formula simple and straight-forward; you can pretty much copy, paste, and then tweak to fit your needs.
We call it the Cornerstone Method. It’s the building block for earning trust by making your people feel welcome and providing them a clear next step. Your goal here is to collect their information in order to effectively follow-up church guests after their visit.
If you fail to gain a guest’s contact information, then you can’t follow-up with them (scratching your head about follow-up? Make sure you aren’t making any of the 3 critical mistakes of guest follow-up ). If you can’t follow-up with them, then your chances of building that relationship with them has failed. Hence the name “cornerstone”; without this basic foundation, nothing else can be built.
Welcome! I am glad you’re here and chose to spend the morning with us! My name is Adam, and I am a part of the welcome ministry at City Church. My family and I have been here for 3 years and love being a part of this amazing community.
Our church is focused on and dedicated to building up strong Christian families; hopefully you will get a chance to see and experience that as you worship with us today! A recent example of how we are striving to build up families is the parent workshop we had this last week.
As I mentioned a moment ago, I am glad you are here with us! If you are a first time guest, we’d love to connect with you! We know everyone prefers a different method of communication, so you can either fill out a connection card in the seatbacks in front of you and drop it in the offering plate later in the service, or take out your phone and text the word Welcome to 816-482-3337. We hope to provide you important information about our church, open a personal line of communication, and give you everything you need to see if this place is a good fit for you!
Again, Welcome and if you have any questions please stop by the Welcome center. Stephanie would love to chat, and she has a free gift for you!
You might be wondering why this welcome speech at church works so well…
For most of your guests, you will be the first impression they get of the church and what kind of people are in your community. People like to put a name to a face and they will connect even deeper if you share a little about yourself, too. We recommend introducing yourself with your name, your role in the church, how long you’ve been in the church, and some connection to the community.
Now, it’s time to get to the heart of your church. Who are you as a community and what do you stand for? This is a perfect place to tell a super quick story or give an example of your church living out that value in real life. Use specific numbers, groups or events for greater impact.
Sometimes, you have to tell people exactly what you want them to do. Otherwise, they aren’t going to do it. Spelling out your expectations clearly and having multiple ways for people to provide their information is crucial. We aren’t begging here though, just simply providing the different options and asking them to complete the action you want them to take.
Before they take action, they need to be able to answer the question “Why?” Let them know what they can expect if they give you their information as well as the benefit of doing so. It’s also ok to talk about what others have thought in order to prove that it’s ok to trust you and your church.
Use the Cornerstone Method this weekend to connect with your guests and members and get them to take action! PLUS, we thought it would be helpful for you to have a Cornerstone Method Worksheet (link directly to your new PDF resource) with not only the copy and paste script, but also questions to help you form the perfect welcome speech for your congregation.
P.S. If your church has a different goal in mind for your church welcome speech , say introducing a new program or inviting your congregation to sign up for an event, check out this free welcome talk training video series ! You can download each script to this 5-part series as well.
P.P.S. What is the most important goal your church is trying to accomplish during the welcome speech? You may also want to check our guide on church welcome letter .
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Welcome the audience using serious language for a formal occasion. Pick an appropriate greeting such as, "Good evening ladies and gentlemen." Then welcome the audience to the event using a phrase such as, "It is my pleasure to welcome everyone to our beautiful venue tonight." [1]
X
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Keep the tone more serious if it's an important occasion. Use more formal language and don't crack any inappropriate jokes. For example, at a wake, you might say, "We're so glad to have you all here tonight. We appreciate your presence at this difficult time."
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Greet guests informally by using light-hearted language. Choose a simple and straightforward greeting such as, "Good morning everyone!" Express your gratitude towards the guests for attending by using a phrase such as, "It's so wonderful to see you all here on this sunny day." [2]
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For an event with close friends and family, more informal language might be appropriate. Include a few jokes and keep your speech more lighthearted.
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Add individual greetings for any special guests. Include the names of special guests that are part of the audience. Gesture to and look at the special guests as you mention them. [3]
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Special guests include any people of honor, those that may play a particularly important part in the event, or those who have traveled a long way to be there.
Make sure that you practice all of names, titles, and pronunciations of the special guests before your speech. [4]
X
Research source
For example you could say, "We'd like to extend a special welcome to our guest of honor, Judge McHenry, who will be speaking later tonight."
Alternatively to welcome a group of people you might say, "While we're excited to have you all here tonight, we'd especially like to say welcome to the students from Johnson Middle School."
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Introduce the event itself. Provide a short introduction to the name and purpose of the event. Say the name and age of the event if it's relevant, and talk a little about the organisation who is behind the event. [5]
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For an informal event such as a birthday party, you could say, "We're so happy to have you here tonight to eat, drink, and celebrate another year of Jessica's life. Now, let's get to it."
For a more formal event such as one run by an organisation, you could say, "We are so excited to have you all here to participate in our 10th annual pet’s day, organised by the Animal Rescue Group."
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Acknowledge those who have play
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