A Proficient Rant Concerning Content Marketing Funnel
A Content Marketing Funnel Explained
A funnel for marketing content helps potential customers discover more about your brand and solve their issues. They also be confident about buying from you. sickseo is best suited for every stage of the funnel.
Infographics, videos and checklists are effective at attracting attention, generating leads and keeping readers interested. Content that is gated, such as templates and guides, also is effective at this point.
Awareness
At this stage, consumers are simply aware that your brand exists and the solutions you provide. In this stage the content you create is intended to provide answers and educate prospects on the problems your solution tackles and what makes it different from competitors.
Take note of the keywords your customers use when searching online. By conducting keyword research, you will find the terms your target audience is searching for and which suggest a need for your product or service. This information can then be used to develop an editorial calendar and figure out which content pieces will target those terms.
The creation of content for this phase of the funnel will also aid in building brand loyalty among your customers. The more consumers learn about your brand, the more trust they'll have in the ability of your company to solve their issues. This leads to higher conversion rates, whether it's purchase orders, newsletter sign-ups or click-throughs to your website.
A well-planned strategy for content can also assist in closing the gap in conversion. If, for instance, you discover that the majority of your content is aimed at increasing awareness, but not enough influence buyers to make a purchase decision, then you could increase the spending on ads that target middle-funnel keywords.
Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers, providing you an opportunity to showcase your customer service. This could range from posting positive reviews on Twitter to promoting special deals.
You can also use existing content to lure buyers to the bottom of the funnel for a lower cost, such as blog posts or case studies. If you write a blog article explaining why your product is superior to a competitor's you can share it on social media and invite your readers to join your email list to receive more details. You can also encourage conversions at this point by asking users to tag you on their social media posts once they've used your product. This will encourage other people to follow suit and help spread the word about the brand.
Inquiry
A good content strategy will comprise a variety of content types that attract customers at every stage of the funnel. For instance the brand awareness campaigns could include ad content however, they should also feature blog posts and infographics which provide answers to common issues and objections. These content pieces can be distributed via email and social media to increase organic traffic.
As consumers move through the consideration stage and begin to look for specific features of products that will assist them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this phase. Use keyword research tools like Ubersuggest or search for popular hashtags in your industry to discover the questions that your audience is asking. Create answers to these questions and include them on your content funnel map.
In this phase it is essential to present an unambiguous proposition that shows how your product or service will solve their problems and earn them more money. The content should also highlight your brand's uniqueness when compared to your competitors.
This is a simple stage to measure because the consumer is making a purchase. To determine whether you're getting the job done, look for indicators like conversion rates as well as the number of transactions and click-through rates.
As they move into the advocacy phase they become loyal fans of your brand. They also share your content because they feel strongly about it. This is a highly effective method of growing your audience. You'll need to develop content that is inspiring people to share it, rather than only focus on engagement metrics. Use Sprout Social, for example to track the number of shares on social media that result from your content marketing efforts. This will give you a more accurate view of your impact.
Decision Making
At the point of making a decision consumers are seeking content that confirms their purchase and outlines how to utilize the product. At this point, they need to know that your product solves their issue and make the investment worthwhile. At this stage the need for high-quality content such as product guides and case study videos and customer success stories are crucial. Your customers also want to be in a position to ask questions and receive answers from your support team. Sending them personalized emails and round-the-clock customer support is an excellent method to please customers and encourage them to share their experience with others.
At this stage, you're hoping that the customer will become a brand advocate and promote your product to their friends and colleagues. To convert these advocates into raving fans, you'll need to provide them with relevant information that will allow them to get the most out of your product or service. Personalized newsletters, tutorial videos, free trial offers, and loyalty programs are all great ways to do this.
It's time to focus on retention after your audience has turned from leads into paying clients. Content marketing funnels typically focus on revenue as the end goal. However, consumers will remain in contact and interact with brands even after they have made a purchase. It's crucial to reimagine funnels as a dynamic model that includes revenue, not a static model.
While traditional funnels for content marketing can help you develop your strategy however, they do not take into account the complexities of the buyer journey. Reimagining the content marketing funnel as circular models will aid in developing an overall strategy. You can create content that engages your audience and drives conversions by planning for each phase of the journey. Then, you can utilize the information from these conversions to enhance your strategy and ensure it's working. Are you ready to discover how this strategy will benefit your business? Contact us today to request a free playbook for content marketing.
Retention
A funnel for marketing content can be a valuable instrument to aid brands in planning and execute their strategy. It can also assist them in identifying the gaps in their approach. If a brand has lots of content targeted at generating awareness and interest but very few pieces aimed at middle of funnel, it must develop content for this stage.
Utilize tools such as Ahrefs, which analyze the average time spent on the page and bounce rate of each piece to determine how targeted your content is. The higher these numbers, the more efficient your content.
It's important to update and keep relevant the content you create for the top of your funnel. This will keep your audience engaged in your brand, its products and services. The best method to accomplish this is to create new content that focuses on specific keywords, addresses questions that are likely to be asked by your customers, and highlights the most up-to-date information about your industry or product.
As your audience enters the MOFU stage they'll want more information on your product or service as well as ways to solve their problems. In this moment, it's important to build trust by providing honest reviews and demonstrating value.
The final phase of the funnel for content marketing is when your target audience will make a purchasing decision. This is done by gated content, which requires an email or another form of registration to access. This content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can then follow up.
While customer retention is largely to your support and sales teams, you can influence your customers' journeys with your brand by generating content that delights them throughout the entire marketing funnel. This can include helpful resources, behind-the scenes information and special promotions that only your customers have access to. If you can build loyalty to your customers, they will become your best advocates and will help you reduce your sales cycle.