A Digital News Initiative May Improve Your Reputation and Business Strategy
The Digital News Initiative (DNI) is a European organization made up of Google to "promote high-quality news through technology and creativity." It is a free-to-use service that allows users to submit their stories for inclusion in the DNI portfolio. It is administered by the European Journalism Organization (EHO) and funded by the European Union.
There are several goals of the digital news initiative. First, it seeks to improve the overall quality and variety of the news produced by news agencies throughout the continent. Second, it seeks to provide a venue for news organizations to interact with each other. Third, it also seeks to increase the number of people who read and share news online. It does so by making news more accessible to more people via both desktop and web-based applications.
Since the launch of the Digital News Initiative, there have been several notable successes. For example, the French news agency , Agence France-Press, became the first news agency in France to publish a video in Spanish. The agency also launched its first smartphone application, a news aggregator. The news aggregator allows users to retrieve major news stories and select relevant ones for their daily dose of news. Other news agencies, such as the Financial Times and CNN, began using the DNI platform to expand their distribution capabilities.
With the success of the first endeavor, more news agencies have expressed interest in joining the initiative. Today, there are nearly two dozen news organizations from eighteen countries. At present, there are also digital news applications available for smartphones and desktop computers, which allow users to access news organizations directly from their desktops. News apps can be downloaded to a wide range of mobile devices, including tablets, smart phones, computers, televisions, and other digital devices.
However, there is also some resistance among newsrooms to the move to digital. Some news organizations feel they are already doing digital news in a convenient way, with websites that provide brief summaries of important stories, rather than full-blown news reports. Newsrooms also worry that they will lose local control over stories. They fear that they will be unable to distinguish between current events and obituaries, for instance, and lose their credibility if the trend toward digital news moves beyond newsrooms' control.
However, digital news organizations have rejected these accusations, pointing out that they regularly update their websites with local and international news stories. Digital news organizations also note that they have long published online news stories and information previously available only to staff members of the public. In some cases, digital news organizations are even publishing classified ads. Moreover, members of newsrooms have the option of posting stories on their personal blogs rather than posting them on newsroom websites. As well, news organizations have the option of making their newsroom websites accessible to the public, rather than limiting access to newsroom employees.
There are many things that make a digital news initiative attractive to newsrooms. For one thing, digital news allows for a higher level of immediacy than traditional news media, such as local and national television. Another thing that makes digital news appealing to newsrooms is the possibility to expand coverage to various regions of the world, including Asia, Africa, and Latin America. This possibility has made digital news an attractive alternative to local television news. Finally, digital news offers much faster delivery than conventional television news, which makes it popular with news organizations that must get the news to their audience as quickly as possible.
What's more digital news can be distributed to a wider number of people than traditional television news. For example, digital news companies can publish their news online or to mobile phone users, through email, or by text message. Because the mediums that digital news companies use can transmit the news at different speeds, the news is delivered in a timely manner. Because digital news also carries more information than traditional forms of television news, it may have a larger effect on people's attitudes toward a given topic, and may have a greater impact on how individuals may act. Digital news initiatives may also increase viewership of news programs, and this has had some effect on ratings for many television news programs, especially during the recent turmoil in the US media industry.