9️⃣ Principles on Productivity, Startups and Life from the guy who created $100 billion of value with Twitter and Square 🔮(#51)

1️⃣ Tackle all the reasons they could say no.

Jack pitched Square with a slide of 140 reasons why they (Square) would fail. And then rejected each reason and explained why.

2️⃣ If you want to build a great product, write a vivid screenplay about your customer.

👉🏼 How do they find it?

👉🏼 How do they use it?

👉🏼 Why would they come back?

👉🏼 How would they tell a friend?

The more vivid the story, the clearer your roadmap for building what someone loves.

3️⃣ Do's and Don't's List - to free yourself from the noise and focus on what matters.

💡Tips

👉🏼 Open a note on your phone and name it "Daily".

👉🏼 List what you must do and never do.

👉🏼 Check it in the morning.

👉🏼 Check it throughout the day and before bed.

4️⃣ Manage Your Time and Prioritize Tasks.

💡Tips

1. Is what I'm doing now the most important thing I could do?

2. If I were to look back in 10 years, would I be proud of the hour I'm spending right now?

5️⃣ Build for yourself.

You are building what you want to see in the world. Your bet is that others want the same. You can win or lose that bet. But building for yourself is infectious. And is the only way to attract the best and brightest minds to your cause.

6️⃣ Spot the biggest mistakes when scaling startups.

Here are the most common ones:

👉🏼 Failing to criticize answers you find

👉🏼 Trying to solve too many problems at once

👉🏼 Failing to find a way to accurately test what you think is right

7️⃣ Solve the most critical need of today.

You build a big business by solving the most critical need today. While ensuring you don't forget about tomorrow.

8️⃣ Strategize your fundraising.

"For Square, we set up 2 weeks of investor meetings.

The 1st week we met with everyone we did NOT want money from. And we got all the tough questions.

The 2nd week we met with our top choices. And had all the answers."

9️⃣ Start Validating your startup idea with your friends.

1. Write it down immediately or hack together a prototype

2. Show a few friends

Reactions you will get:

A) Wow

B) Meh

👉🏼 With a wow, spend more time. With a meh, put it on the shelf for another time.

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