9 Powerful Lessons From the Book “Shoe Dog”

1️⃣ Start Before You’re Ready

❌ The founder of Nike ‘faked it until he made it’

When successful people see opportunity, they don’t hesitate to seize it.

2️⃣ Sell Enthusiasm

👉 It’s easy to sell something you believe in.

People, sensing your belief, wanted some of that belief for themselves.”

3️⃣ Resist Conformity

🤓 Parents and society push us towards security.

Parents want their kids to avoid risks, even if that also means avoiding the adventure that makes life interesting.

4️⃣ Seek a Calling, Not a Career

🚫 Never settle for a job. Seek a calling. Even if you don’t know what that means, seek it.

If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

5️⃣ Go Public: Seeking greater connection is what life is about

👉 Have faith in yourself, but also have faith in faith

Faith, however our hearts choose to define it, is absolutely essential if we’re aiming to be bold and adventurous.

6️⃣ Fail Fast

❗️ If you’re going to fail, then you’d better fail as fast as you can.

That way, you’ll have enough time to apply any wisdom that you’ve gained towards your next crazy idea.

7️⃣ Build a Brand

👉 While it’s very valuable to have a brand, maybe the name itself doesn’t matter as much as we think

Nike by any other name would be a very similar company. Nike didn’t become successful because of a perfect name, but all the other parts of their business.

8️⃣ Experiment Constantly

Keys to innovation is often developing products based on intuition, not market research.

“The public does not know what is possible, but we do.”- Founder of Sony

9️⃣ Don’t Micromanage

🚫 Don’t tell people how to do things, tell them what to do and let them surprise you with the results.

True authority and true leadership come from knowing who you are and not pretending to be anything else.