9 Lessons From the Book “Zero to One”
Deep Note ( @1DeepNote )
1️⃣ There are 2 types of progress: Vertical progress and horizontal progress.
👉 Vertical progress happens when you come up with something new which takes society from 0 to 1.
👉 Horizontal progress is improvisation on the vertical progress that takes society from 1 to n.
2️⃣ Bad plan is better than no plan.
3️⃣ Sales matter just as much as the product and it works best when sales are hidden.
4️⃣ If your product/service is 10x better than your closest competitor, it’s Monopoly.
5️⃣ 0.1% of a successful company is better than 100% of the failed company.
6️⃣ Believe that there are still many ideas to be discovered, there are many world changing companies yet to be started.
7️⃣ Work and hire people who are better than you are, serve the mission of the organisation and fit in the culture.
8️⃣ Advertising doesn’t necessarily mean people will buy your product right away, it creates impressions that will drive the sales in the long term.
9️⃣ Computers are complements for humans, the most valuable businesses of upcoming decade will be built by entrepreneurs who empower people with technology.