8 Signs You Need a New Website in 2022

Has your website lost its luster? If you're like most businesses, it's probably beginning to show signs of age.

If you think about the average time you spend on a website (about 90 seconds), and what you look for when you go to one (to find information quickly, be entertained, or buy something), it's easy to see how quickly web design trends change.

If you're thinking, "I think so!" then it may be worth looking into signs that need a new website.

Your websites need refreshment? 8 Signs you need a new design for your website

1. A website that's not mobile-friendly 

If your website looks like an image someone threw into a Word document, it's time for an update. Websites that aren't mobile-friendly are not only unattractive, but they're also unnavigable on the increasingly popular mobile devices.

A website with a clutter of content, small images, and broken links is frustrating to navigate with or without touch technology, so invest in responsive design that works across all devices. If you need help making your existing website mobile-friendly, there are plenty of companies in Dallas out there offering affordable services. 

Get connected with Dallas web design company, which offers affordable website mobile design services. 

2. Visual clutter 

The demand for social media has changed the way people share information, but it's also made it harder for websites to stand out. As marketers work harder to make their websites eye-catching, they often forget about the clutter created when content is pushed beyond its limits.

If your website attempts to cram too much text or images into a small space, it will create visual noise and cause visitors to leave. If you're having difficulties figuring out how you can fit everything on your website, make sure you focus on creating a visually appealing and organized layout.

3. Lead generation forms have disappeared

There was a period when it was all about getting people to subscribe to your mailing list. As social media marketing has become the norm, having a prominent lead generation form on your website.

If you don't have one that's easy for customers to fill out and understand, they probably won't take the time to hunt for an alternative. Make sure your lead generation form is visible, easy to find, and integrated with your social media presence.

4. Slow loading time for images

People expect their website to load quickly, especially if they plan on scrolling through it. Without focusing on efficiency and loading times, you risk losing your visitors' interest before they have even had a chance to read an entire sentence.

If visitors are confronted by images that take too long to load, don't fit the screen, or look blurry, they'll click away, and the same goes for video and audio files.  

You might think that people with faster Internet speeds won't be bothered by a slow load time, but consumers expect websites to work at the speed of life. If you need help speeding up your website's loading time, there are plenty of inexpensive hosting solutions out there. 

Dallas, web design agency services, can help you optimize your website for speed.

5. Overuse of images

An image depicts a thousand words, but too many images can devalue them all. Using generic stock photos that don't match the message you're trying to convey, or images that don't relate to your product or service can cause customers to disregard you.

People will notice the overuse of images, like how many sites use an image for their entire navigation bar or make it really difficult to find where the links are (i.e., text links on top of an image). If you need help creating custom images or illustrations for your website, plenty of graphic designers are out there. 

6. Poorly researched calls-to-action

If you want to grow conversions, you need to know who your target audience is and tailor your calls-to-action to them.

Your call-to-action doesn't have to be complicated, but it should capture the attention of your customers. Make them assure that your product or service will solve their problems. There are a number of tools you can use to understand better what messages resonate with prospective customers.

7. Content that's outdated or irrelevant to Consumers

People want to go to a website and find relevant information to them either right now or in the near future. 

If your content is outdated, too specific for your target audience, or doesn't add value, customers will leave and never come back. Make sure your website is updated frequently and that you have a process in place to make it easy for new content to be added. Especially if some of your products or services are seasonal, you need to optimize the e-commerce product page. A web design company in Dallas will help you create a successful website that will add value to your overall online presence.

8. Broken links & lack of contact information

If your website's contact information is missing, difficult to find, or users can't access some of the information they want, they'll leave. 

Broken links and missing contact information are probably the easiest problems to fix, so try updating your content if you can't find what you're looking for. Broken links may also be a sign that you need a new website that's more up-to-date with current standards.

Don't expect your customers to stay on a website with a design that's outdated and filled with broken links.

Conclusion

Your website is your first impression, and it's essential to understand how certain designs and layouts can negatively affect the visitor experience. If you want to hold your customers from returning to your website, you have to pay attention to what might be holding them back. Keep these indications in mind to make sure you're creating a website that's not only visually pleasing but serves its purpose. A web design company in Dallas can help with any issue you have. Connect with them to get it started today.