8 Tips to Promote Online Business with Chat Apps | Digital Marketing Profs
Brij Bhushan
More and more people are switching from using text messaging to communicate and are resorting to chat apps. Statistics show that 19 billion messages were sent using chat apps compared to 17.6 billion SMS with such figures it is understandable if you are now looking at using chat apps to promote your online business. Using chat apps not only helps to promote your online business but also increases traffic to your blog. These 8 tips to promote online business with chat apps should prove helpful to you.
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1. Keep it instant
You need to remember that the reason people use chat is that it is instant. Unlike Facebook where a customer may inquire about something and understand if it takes you an hour or more to respond, with chat messages, most customers will not have such patience so make sure you have people on hand always ready to respond to chats. SEO Training
2. Make it clear when you are available
Your clients need to know if you are available 24? or for just a few hours. This will also ensure instantaneity if a client knows when you are available to chat, that is when they will engage you and it is a sign of courtesy and consideration for your client not to leave them guessing.
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3. Have the right people handling the chats
It can be very annoying for a client if the person representing your business on chat is not well equipped to help them. This could be in terms of language or just having a mastery understanding of the business and its products or services. The person handling the chat is the image of your business and if he comes off as annoying to a client that is the image the customer will have of your business. Digital Marketing Institute
4. Understand your audience
Considering instant chat is not personal enough, you should be sure that your clients are comfortable communicating with you using such a platform. Do not hope to create long-term relationships using chat apps.
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5. Recruit enough staff
You are sure to end up with several people that need your attention and you want to be able to attend to them without keeping them waiting so make sure you have enough people to do the job. PPC Training
6. Train the staff
Do not take it for granted that a person who worked in a call center will also make a good chat app person. NO! Instant chat is different you will need to teach this person to think much faster and use the different apps that they will have to use. SEO Course
7. Have a technical team on hand
With the volume of traffic, you will have, anything can go wrong and require technical support. Make sure there are always such people on hand to bail you out if possible you should have staff solely dedicated to chatting so that there is no "wait a minute while I finish this" excuse. Digital Marketing Training
8. Plan ahead
It is possible to anticipate what questions or concerns will be common so have generic answers for those to avoid a lot of time being wasted. Teach your chatters to multitask because in the chat app business that is what is required. Digital Marketing
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