7 FOOLPROOF WAYS TO GET MORE MOVING LEADS TODAY (2020)

The lifeblood of your moving business…the lifeblood of any business…is sales leads. Without leads you’re out of business.

Tired of looking at an empty no calendar with no commercial moves scheduled for your business? It's difficult to run a successful office relocation business without clients. The first step in acquiring new clients is to generate qualified sales leads. Here are some effective strategies to generate more office moving leads for your business.

Contents:

1. NETWORKING GROUPS
2. REPEAT CUSTOMERS
3. LEAD AGGREGATORS
4. PUBLIC SERVICE
5. WEBSITE
6. HOME ADVISOR
7. BUILDING ERP/CRM SYSTEM

What to do?

1. NETWORKING GROUPS: Join a networking group like BNI. They are in every city in the country and they generally have 30 or more members in each group. SInce they are all category exclusive you will be the only mover and you will be amazed at the leads that you will get from your fellow members. Don’t just join one of them, join as many as you have salespeople. Mine your market for word-of-mouth referrals. It’s a great foot in the door.
2. REPEAT CUSTOMERS: All successful moving and storage companies have tons of past customers who are prime targets for your moving services. Send these prospects an email, direct mail piece or letter on at least a semi-annual basis to keep in touch with them. To do this you will need a database with their names and addresses. Your CRM should have this capability. If not, start right away with a free CRM from a company like Hubspot.
3. LEAD AGGREGATORS: You know these guys real well. In the U.S. alone over 20,000 leads are bought daily from these aggregators. They are a source of last resort. If you have no sales, you pay the piper, and they are your major competitors who hog out listing space on Page One of Google and theyby push your website down, or even off Page One. That is their strategy to get their site clicked on instead of yours so they can sell you the lead rather than having your site get it for free. For movers that have no sales strategy they fall prey to the lead aggregators whose leads convert in the measly 3% range. What seems like salvation is actually purgatory.
4. PUBLIC SERVICE: There are always charities, school districts, churches and community groups who need help in moving their supplies, deliveries, what have you. Your van with its big bright logo just might wind up in a segment on the “6 O’Clock News” displaying your generosity, and that one newscast may give you 100,000 impressions or more. Don’t underestimate what charity can do for you.
5. WEBSITE: Is your website optimized to attract and gather sales leads for you on a regular basis? If not, consider hiring an SEO consultant with experience in the moving and storage industry. Now you’ll get leads all the time and they cost you nothing. You can bet the top movers in your city are already doing this.
6. HOME ADVISOR: Since they have purchased the website Angie’s List they have established a presence in the moving and storage industry as a source of leads for movers. Speak with your local rep to check out rates and case histories. Many movers feel that displaying their logo badge on their website is advantageous too in getting prospects to submit a Get Quote form.
7. BUILDING ERP/CRM SYSTEM: Moving company mostly transact with other business entities thus maintaining good relations with clients directly translates to more business in the future. CRM system gives businesses complete real-time visibility to customers across multiple channels. This improves customer relationships and strengthens the customer lifetime value.

This is a good start. Even if you just adopt one or two suggestions, it should greatly benefit your bottom line. Onward and upward!