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I discovered that I was doing 5 times the marketing of a few of my competitors using customized HTML websites, but they were constantly beating me out in the SERPs. This proved to me that Google cares quite about how a website is coded, hosted, and presented. I realized that if my website was more Google friendly, I would probably rank much greater with all of the SEO and content market work that I am doing.
As quickly as my REW website was launched, I began getting greatly more traffic from all of the content marketing that I had actually been doing. The most in-demand realty keyword in my city is "Homes for Sale in Colorado Springs". My Word, Press site never showed up on the first 10 pages.
I began appearing for a number of my other city-specific keywords also. Do not anticipate to buy a REW website and merely begin to receive leads. There are a lot of REW websites in my area that never come up in the SERPs. If you do heavy material marketing and SEO work, REW websites perform excellent.
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It's been great having another person invest time on my website. It's very difficult to find time to deal with my website when I'm out revealing houses and composing contracts. I have spent numerous late nights dealing with my Word, Press website and was constantly tweaking it. I do not have access to my CSS and HTML files on my REW website, which is excellent and bad.
RealtyNinja - Embed Our MLS®/IDX Functionality Onto Your Existing Non-RealtyNinja Website - The Easiest Way to Make Real Estate Agent WebsitesI no longer have to deal with 3rd party plugins on my website. I think that Google views Word, Press realty sites like a Frankenstein beast. Related Source Here sees information coming from the host where the Word, Press site is hosted, information originating from the IDX server, and data from all the additional plugins.
REW gathers the information from the MLS (rather quickly) and hosts all of the information from one server. When Google sees the information, it seems to love the way it is hosted. This is why REW websites (and other completely custom-made property websites) perform so well in the SERPs.