5 Sources Worth Testing

As the landscape of Facebook and Google advertising becomes increasingly challenging each year, with stricter moderation and more stringent algorithms, many arbitrageurs are exploring suitable alternative sources. In this article, we will discuss the top 5 emerging sources that will be even more relevant in the year 2024.

Reddit

Audience and Reach: 430 million people.

Primary Geo: Tier-1 countries, with a significant user base from the United States, England, Canada, and Germany.

Reddit serves as a news platform, forum, social network, and information source all in one. The majority of its users come from English-speaking countries, with a higher male-to-female ratio, and the core audience falls within the 25-34 age group. The most discussed topics include world news, gadget discussions, technology, and adult-oriented themes, making it crucial to tailor promotion strategies accordingly.

Reddit allows for internal advertising customization, but arbitrageurs also use Reddit as a traffic source. Success in budget-friendly promotion requires activity, participation in discussions, building up account rating (karma), and trust. Only then should links to offers be shared in comments, presented as native recommendations.

The internal advertising settings and interface resemble Facebook Ads Manager, and Reddit's moderation is relatively more lenient. While Reddit is not a universal platform suitable for all geographies, it is an ideal choice for Tier-1 and English-speaking countries.

Pinterest

Audience and Reach: Over 450 million people.

Primary Geo: Tier-1 countries, including the United States, Germany, France, as well as significant users from Brazil, Mexico, and Argentina.

Pinterest stands out as a unique social network with a focus on visual content, devoid of likes and textual posts. Used not only by designers but also by anyone seeking inspiration, the majority of Pinterest users are women, primarily aged 35 and above.

Pinterest allows for obtaining valuable traffic, and to capture audience attention, consistent posting of visually appealing pins is essential. While internal advertising on Pinterest is possible, the process is complex and bureaucratic, making it more suitable for extracting valuable traffic from Tier-1 countries and Latin America.

Petal Ads

Audience and Reach: 730 million people.

Primary Geo: Latin America, Asia, Europe.

Petal Ads offers several advertising formats and useful tools for campaign optimization. It is particularly effective for promoting offers to Huawei and Honor phone users within applications. With a core audience of young individuals aged 25-29 (around 30%), Petal Ads competes with Xiaomi Ads, providing more flexible options and lower competition.

To start advertising through Petal Ads, obtaining an agency account is necessary. Services like ZaleyCash facilitate acquiring agency accounts. Attempting to advertise with a new account is not feasible; legal entities need to be established, and a significant set of documents must be provided to the Chinese platform administration.

These recommendations include ensuring mobile adaptability and usability for promotions on Petal Ads, testing various formats and conducting A/B tests for setting adjustments, and directing traffic to pre-landing pages in the form of news or storytelling for audience warming and lead filtration.

Microsoft Ads

Audience and Reach: Over 1 billion people.

Primary Geo: USA, Western Europe, China, India.

Key Features: One-click transfer of existing campaigns from Google and Facebook.

Microsoft Ads provides an advertising platform allowing promotions within the Microsoft ecosystem, including Bing, Yahoo!, and various partner sites. Campaign management and setup are similar to the process in Google Ads, and in some cases, clicks may be more cost-effective due to lower competition. The moderation is more lenient than Google, and effective smart algorithms utilize data from Skype, Outlook email, and search engines for audience analysis.

Microsoft Ads is suitable for Tier-1 countries, offering a potential alternative with lower competition. However, it may not be ideal for Latin America, Eastern Europe, or Asia due to limited or nonexistent audience presence.

Recommendations:

• Despite greater moderation leniency compared to Google, cloaking may be necessary for gray offers.
• Use Microsoft's internal tool, the Microsoft Planner, for keyword selection.
• Focus on promoting offers to an older audience and tailor approaches and creatives towards users aged 30 and above.
• Optimal results are achieved when advertising from a well-established, warm account. New accounts face challenges in moderation.
• Exercise caution when importing campaigns from Google and Facebook, as importing a banned campaign may lead to a ban on Microsoft Ads as well.

Bigo Ads

Audience and Reach: 115 million people.

Primary Geo: Asia (mainly South and Southeast), Arab regions and MENA, with a growing user base from Latin America.

Key Features: Video creatives show excellent results.

Bigo Ads allows campaigns in two widely used messengers, Likee (for Asian users) and Imo.im (for users in Arab regions). Bigo Ads employs advanced optimization algorithms, moderate with loyalty, and experiences comparatively low competition with a less overloaded auction.

Bigo Ads is recommended for attention in 2024. Ad setup in the dashboard is intuitive and resembles the process in Facebook. There's no urgent need for extensive account farming; many arbitrageurs successfully pass moderation and launch campaigns immediately with new accounts.

Conclusion

Despite the challenges faced by Facebook and Google, evolving market trends offer new alternative sources. We hope our guide helps in selecting and testing low-competition platforms to find successful strategies in 2024!