5 Secrets To Creating A Restaurant Marketing Strategy

Street sales are not just about getting rid of old inventory. They also celebrate community. They're a chance for city residents to let down the walls that they build up every winter, to reconnect with their regional retailers and fellow citizens. They are a chance for your store to position itself as a real pillar of the community. It is a good sales strategy to take part in making the area around your company a better place. You don't need any special sales training to understand that clients appreciate it when merchants take a sincere interest in them. Remind your sales management team that their main goal is to engage with potential clients. This might help them secure a direct sale, but also - and perhaps most significantly - to cement a connection over the long run.The copy then proceeds to deliver on the headline's promise by sales roadmap providing the prospect valuable information - stuff that empowers him to assuage a fear, end a frustration or fulfill a desire.The truth is that our industry has a terrible history of follow-up! So where is the good news in this, you ask? The great news, in my view is that part of the response is pretty simple: sales management. That's right, sales management is the answer and partly the blame for the problem. For those who have a sales staff, your sales manager should sit one-on-one every week with every sales person and review every visitor. Review their needs, talk about their circumstances, and develop a plan to follow with that buyer. Then the next week, you must review the results of the last week and do it again. That wasn't hard, was it? But so few actually do this, and as a consequence, buyers are left to wonder why no one wants to sell them a home.You already paid let us say $1499 to enter a business, you have invested $400 in marketing to get your first two sales, your first two commissions totaling $2000 are now given to your sponsor. This is what you're left with, $1800 in debt and you"lost" $2000 to your host. Now you break away and your host is your COMPETITION! Guys, that is just plain crazy in my mind. I have tried so hard to rationalize why I'd want to give my first two hard earned sales as well as those team members simply to now be in competition with the man who got me started??Now, do not misunderstand meI know many terrific sales people who do outstanding follow up. But they're more often than not, the exception, not the norm. Take the opportunity to help your sale enablement staff understand how much a direct costs on average.Consider this, how many sales were lost where your company did not have the capacity or technology to do the job - probably very few. How many were lost on cost? Probably many - as your sales man said, but was it really cost? My experience consulting thousands of sales people on a zillion sales suggests B2B sales are lost because the sales team did not understand what the criteria for winning was especially the standards of this high level powerful decision makers. Even on the price sensitive prices, winners know what cost to get close to and what can be left off to get it there.The key is to invest money in your business wisely while staying within your budget. If you think in your business, you are bound to be successful!